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Girl in a jacket

EXO’s Chen, Baekhyun, and Xiumin have found a new home in Baekhyun’s newly established agency

It’s official, EXO-Ls: EXO’s Chen, Baekhyun, and Xiumin will stay together and continue their individual activities and their activities as EXO-CBX under Baekhyun’s new label, I&B100.

The label was first made known to the public through a personal livestream held by Baekhyun for his fans in August 2023, where it was first known as “One Signature.”

INB100 will be mutually cooperating with SM Entertainment in the management of Baekhyun, Chen, and Xiumin’s activities—while I&B100 will be in charge of the three artists’ individual activities, as well as their EXO-CBX activities, SM Entertainment will take the rein for their group activities with EXO.

In lieu of the most recent reports and the establishment of I&B100, a source from the agency shared the following, “The CBX members, who are entering their 13th year of activities this year, repeatedly pondered and asked various questions about the future. Several initiatives have continued regarding the rapidly changing global K-pop environment as well as the plans of life as artists after their 20s, and the start of this label is based on long-standing deliberation and aspirations of the members.”

The source continued by saying that I&B100 will “play the role of the starting line for the members to take on creative challenges and experiments” for the artists to communicate with their fans in different directions, as well as for their video and music production activities, which have been their “longtime dreams.”

SM Entertainment also released a statement of their own, detailing the direction of EXO’s future group activities.

Hello, this is SM Entertainment.

We want to inform you regarding the direction of EXO’s future activities.

Going forward, all eight members of EXO will continue activities together as EXO. In addition to showcasing new music and performances, they plan on greeting fans without change though EXO’s fan meeting scheduled for April as well as through various activities.

In particular, exclusive contracts with the members who renewed their contracts are still in effect, and D.O. (Do Kyung-soo), whose exclusive contract expired, agreed to partake in EXO activities, and we are continuously in discussion regarding future activities. In the case of Chen (Kim Jong-dae), Baekhyun (Byun Bake-hyun), Xiumin (Kim Min-seok), we agreed to make it possible for the artists to proceed separately in the case of individual activities under the exclusive contracts mentioned above.

Just as before, EXO plans on communicating with fans through good music and performances, so please show lots of interest and support for the members’ activities.

The agency will work even harder to support EXO as well as the activities and growth of each of the members. Thank you.”

Following these announcements, EXO-Ls were overjoyed to see EXO-CBX be free in their individual and sub-unit activities. In lieu of these, some accounts have been popping up on social media platforms, and fans are spot-on in saying that this is the beginning of something new for EXO-CBX.

Congratulations to Baekhyun, Chen, and Xiumin, and best wishes for their future activities!

 

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