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EXO’s Baekhyun denies wanting to profit by selling socks to fans

How a harmless sock haul became a full-blown misunderstanding needing an explanation is really beyond all of us here.

This is going to need an explanation in the correct sequence of events.

Earlier this May, Baekhyun came on Twitter, talked with fans, and showed off a brand-new pair of socks that he had just bought in bulk. As he was telling everyone how comfortable they were, fans became interested and asked him where he bought them.

(I am really considering if I need to contact the sock company directly ㅋㅋㅋㅋㅋㅋㅋㅋ. But how do you do a group order ㅋㅋㅋㅋㅋㅋㅋㅋ. Hello, this is Baekhyun.. I would like to put in a group order for EXO-L, EXO’s fans, so could I get a discount!? Should I say that!?”)

In reply, Baekhyun jokingly said that he would ask his stylist where they got it and would ask if it were possible to put in a group order for him and EXO-Ls.

“ㅋㅋㅋㅋㅋㅋ what kind of celebrity puts in a group order for socks with his fans~~ We are so funny ㅋㅋㅋㅋㅋㅋㅋㅋ . But I kinda wanna try!! I wanna buy them cheap for Eri! Anything for Eri!”

Though the entire exchange with fans was completely harmless, some online users thought that Baekhyun was marketing the socks in order to make money off of his fans. But, on May 22, 2023, Baekhyun took to Bubble, a fan messaging platform, to clarify the whole misunderstanding.

“I didn’t mean to make money by using Eri (EXO-Ls)…The group order for the socks…it just came up suddenly. Oh, I want Eri to be able to buy the socks that I like for a better price! I was honestly expecting some negative response. But I didn’t care since it would make me happy if Eri could buy the socks for a good price! And I asked the sock company to give them to me for as cheap as possible, since I didn’t need any profit from it…I just want to have fun with Eri. That is when I’m happiest and when I can laugh genuinely, so I hope that others will not sully those moments…I’m sorry if I came across too much like a salesperson. But since I can’t hold a concert or meet with you in-person right now, I wanted to repay you with something else. I didn’t want you to feel that emptiness. I know how hard it is to wait.”

Netizens reacted to the whole “misunderstanding” as if it was very questionable in the first place. Fans, on the other hand, were all up on arms and strongly defended Baekhyun against the (honestly where) backlash.

Also, get you an idol that holds group orders for SOCKS. Stan Baekhyun and stan EXO.


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Korean EXO-Ls demand the removal of Chen and Chanyeol by sending protest trucks to SM Entertainment

Taylor Swift announces collaborations with Ice Spice and Lana Del Rey

POC Swifties frown upon Taylor Swift’s romantic involvement with controversial Matt Healy

aespa attends 76th Cannes Film Festival, becomes the first-ever K-pop group to do so

Erwan Heussaff earns James Beard Media Award nomination for ‘Advocacy of Filipino Cuisine’

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