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The Simpsons creator questions AI approach in Hollywood, joins writers’ strike

The Simpsons creator, James L. Brooks, joined other 74 television and film staff outside Fox Studios despite a bit of precipitation during the ongoing day 3 of the WGA strike.

Brooks told Variety of his serious concern about the damage AI might do to screenwriting and the conflicting numbers of writers eligible to produce one TV episode. The entry of AI into the Hollywood industry is one of the factors that he and his fellow writers are fighting against in the strike.

James L. Brooks
Brooks in WGA’s strike 2008

Brooks has also joined Writers Guild of America’s strike back in 2008. Fast forward to 2023, Brooks joined the strike of the organization raising concern regarding AI. He said that AI might replace them as writers for telling stories through the small and silver screens. He also cited the fact that replacements are happening in other industries.

“If a machine can write and put a human being out of work — and we’re not talking about it? Come on,” Brooks said. “It’s already happened in other industries.”

Brooks is also known for his work as the creator of the 1970s sitcom The Mary Tyler Moore Show, which focuses on the life of an associate producer for a fictional local station.

The WGA strike has been ongoing for several days after weeks of negotiations with the Alliance of Motion Picture and Television Producers (AMPTP). The factors that have caused writers to unionize outside the television and film studio lots in Los Angeles are reviving the “mini-rooms” for them and an innovative approach to AI.

It could be recalled this week that late night television shows are going dark amid the ongoing strike. Saturday Night Live is also set to cancel their remaining shows on their current season, including the one hosted by alum Pete Davidson.


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