Fandom’s annual Inside Gaming report, released last Thursday, found that despite the younger generations spending more time gaming than last year, it’s actually the millennials who are really racking up the hours – yes, the generation that brought you skinny jeans and avocado toast is spending more time gaming than anyone else.
A whopping 52% of surveyed Millennials ranked gaming as their top interest, with 40% spending over 22 hours per week playing video games.
The report also found that as Millennials get older, they’re more likely to buy games from brands with investments in the gaming space.
However, don’t count out the younger generations just yet. Fandom’s report shows that tweens and teens are actually the ones experiencing the biggest growth in overall time spent gaming compared to last year, with increases of 63% and 48%, respectively.
So, what do Millennials and younger gamers like to play? According to Fandom’s report, adventure, sandbox, survival, and fighting games are popular among gamers of all ages. But tweens love battle royale, racing, and survival games, while Millennials gravitate towards MMO, strategy, and RPG genres.
And what motivates gamers to keep playing? Well, for Gen Z and Millennials, it’s all about the characters and storyline, with rich and complex backgrounds. Younger gamers, on the other hand, prefer competitive games with an emphasis on coordinated teamwork.
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