The Hallyu wave is clearly insane. Not only are aspects of Korean culture becoming more and more popular overseas and crossing over to the West, but South Korean celebrities are also taking the fashion scene by storm.
With the popularity of South Korean idol groups and Korean actors rising, luxury brands are also looking towards them to catch more attention and traction in Asia. Esteemed fashion houses such as Dior, Givenchy, and many others have appointed some of our favorite K-Pop idols as their global ambassadors. This only proves that K-Pop isn’t only limited to music anymore, but even extending its influence over to fashion as well.
While it’s not surprising to see the intertwining of music and fashion together in the concepts of K-Pop idols, these personalities just deliver so well that models should really be thanking them for not pursuing modeling at all.
Here’s a list of some K-Pop idols and groups becoming global ambassadors for different luxury fashion houses.
This doesn’t need any explanation at all—BLACKPINK just slays the music and fashion scene all at the same time. They probably even started this whole trend of K-Pop idols becoming global brand ambassadors for different luxury brands.
Jennie for Chanel, Calvin Klein
Rosé for Yves Saint Laurent and Tiffany & Co.
Jisoo for Dior and Cartier
Lisa for Celine and Bvlgari
Of course, BTS’ impact also went over to the fashion world. They became Louis Vuitton ambassadors and also collaborated with Dior. Slowly but surely, the 7-member group will also be making headlines for their attendance at fashion events.
Jimin for Dior
Suga for Valentino
G-Dragon for Chanel (2017)
Taeyang for Givenchy
Jackson Wang for Fendi, Cartier, and Armani Beauty
Jaehyun of NCT for Prada
Kai for Yves Saint Laurent Beauty and Gucci
Sehun for Dior Men and Zegna
Baekhyun for Burberry
Lay for Valentino
AESPA for Givenchy and Chopard
Cha Eun-woo of ASTRO for Burberry
IU for Gucci
HyunA for Loewe
Enhypen for AMI
Irene for Damiani (Muse), Miu Miu (Face), Prada
Seulgi for Salvatore Ferragamo
Joy for Tod’s and Tod’s Hogan (Muse)
Jang Won-young for Miu Miu
An Yu-jin for Fendi
Yoona for Miu Miu, Michael Kors, Pandora, and Estée Lauder (Asia-Pacific spokesperson)
Taeyeon for Louis Vuitton
Suzy for Dior
Danielle for Burberry
Hyein for Louis Vuitton
Hanni for Gucci
NMixx for Loewe
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