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LOOK: K-Pop idols double as global ambassadors of luxury brands

The Hallyu wave is clearly insane. Not only are aspects of Korean culture becoming more and more popular overseas and crossing over to the West, but South Korean celebrities are also taking the fashion scene by storm.

With the popularity of South Korean idol groups and Korean actors rising, luxury brands are also looking towards them to catch more attention and traction in Asia. Esteemed fashion houses such as Dior, Givenchy, and many others have appointed some of our favorite K-Pop idols as their global ambassadors. This only proves that K-Pop isn’t only limited to music anymore, but even extending its influence over to fashion as well.

While it’s not surprising to see the intertwining of music and fashion together in the concepts of K-Pop idols, these personalities just deliver so well that models should really be thanking them for not pursuing modeling at all.

Here’s a list of some K-Pop idols and groups becoming global ambassadors for different luxury fashion houses.

This doesn’t need any explanation at all—BLACKPINK just slays the music and fashion scene all at the same time. They probably even started this whole trend of K-Pop idols becoming global brand ambassadors for different luxury brands.

Jennie for Chanel, Calvin Klein

Jennie k-pop brand ambassador

Rosé for Yves Saint Laurent and Tiffany & Co.

Rose k-pop brand ambassador

Jisoo for Dior and Cartier

Jisoo k-pop brand ambassador

Lisa for Celine and Bvlgari

Lisa k-pop brand ambassador

Of course, BTS’ impact also went over to the fashion world. They became Louis Vuitton ambassadors and also collaborated with Dior. Slowly but surely, the 7-member group will also be making headlines for their attendance at fashion events.

BTS K-pop brand ambassadors

Jimin for Dior

Jimin k-pop brand ambassador

Suga for Valentino

Suga k-pop brand ambassador


G-Dragon for Chanel (2017)

GDragon k-pop brand ambassador

Taeyang for Givenchy

Taeyang k-pop brand ambassador

Jackson Wang for Fendi, Cartier, and Armani Beauty

Got7 Jackson k-pop brand ambassador

Jaehyun of NCT for Prada

Jaehyun k-pop brand ambassador


Kai for Yves Saint Laurent Beauty and Gucci

Kai k-pop brand ambassador

Sehun for Dior Men and Zegna

Sehun k-pop brand ambassador

Baekhyun for Burberry

baekhyun k-pop brand ambassador

Lay for Valentino

exo lay k-pop brand ambassador

AESPA for Givenchy and Chopard

aespa k-pop brand ambassador

Cha Eun-woo of ASTRO for Burberry

cha eun woo k-pop brand ambassador

IU for Gucci

IU k-pop brand ambassador

HyunA for Loewe

hyuna k-pop brand ambassador

Enhypen for AMI

enhypen k-pop brand ambassador

Red Velvet

Irene for Damiani (Muse), Miu Miu (Face), Prada


Seulgi for Salvatore Ferragamo


Joy for Tod’s and Tod’s Hogan (Muse)

joy tod's

Jang Won-young for Miu Miu

Won young

An Yu-jin for Fendi

An Yu-jin for Fendi

Girls’ Generation

Yoona for Miu Miu, Michael Kors, Pandora, and Estée Lauder (Asia-Pacific spokesperson)


Taeyeon for Louis Vuitton

taeyon (1)

Suzy for Dior



Danielle for Burberry


Hyein for Louis Vuitton


Hanni for Gucci

NMixx for Loewe

NMixx for Loewe

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