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SM Supermalls partnership with Sanrio to launch Hello Kitty & Friends: Kawaii Festival at SM Megamall

Hello Kitty & Friends Kawaii Festival

SM Supermalls is pleased to announce the partnership with Sanrio Southeast Asia Pte Ltd to launch Hello Kitty & Friends: Kawaii Festival at SM Megamall.  Cherry Blossom is Japan’s national flower and the Japan’s hanami season usually stretches from March to May of each year.  SM Megamall had chosen the Sakura Season, an iconic springtime event as the main theme for this event, in the hope to bring this mesmerizing season closer to the shoppers with the presence of the beloved Sanrio Characters, Hello Kitty, My Melody, Cinnamoroll and Kero Kerokeroppi.

From September 1 – 18, 2022, the SM Megamall atrium will be transformed into a kawaii town depicting classic Japanese settings accompanied by Sakura trees to allow its shoppers to gather and enjoy Hanami which literally means “watching blossoms”.   Made up of a total of 5 zones, each zone will be decorated by a Sanrio Character that is synonymous with fans, young and old alike.

Hello Kitty & Friends Pop-Up Store

Fans of Hello Kitty will definitely delight as the pop-up store will highlight new and exciting Hello Kitty merchandise from toys, playsets, bags, stationery, houseware and more.

My Melody Fashion Place

Stay updated on current fashion trends and be an outstanding fashionista at My Melody Fashion Place.  Time to build a stylish wardrobe and look out for our new arrivals in apparels, footwear and accessories for baby and children.

Cinnamoroll Café

Come and chill out in the Cinnamoroll Café, munch in the sweet cravings of candies and enjoy your afternoon tea at the Cinnamoroll Café.  Be treated with new confectionery products here!

Kerokerokeroppi Garden

Visit the zen-inspired garden featuring Kerokerokeroppi, enjoy nature and participate in some fun and relaxing activities to end the kawaii experience at SM Mega Mall.

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Dress like Hello Kitty with this Animal Crossing and Sanrio collab

This anime-style figure of Pennywise looks more kawaii than scary

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