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New look, same taste: Here’s a peek at Lucky Me! Pancit Canton’s refreshed packaging

Perhaps for many, Lucky Me! Pancit Canton has already been a staple snack. A go-to comfort food, easy to prepare, and one that is definitely filling because of its iconic aroma and taste–it’s a meal anyone can have any time of the day. It’s become a staple snack that most households are familiar with.

On your next visit to the supermarket, don’t fret if you don’t immediately spot it in the noodle aisle –the brand will just be offering your favorites with a new look.

The brand gave us a sneak peek on the refreshed looks of the Lucky Me! Pancit Canton variants. Included here are the Kalamansi, Extra Hot Chili, Chilimansi, Sweet & Spicy, and of course, the Original variant.

The Lucky Me! logo can be easily spotted with a bigger font, while each variant’s packaging is easily distinguishable from each other through the bold colors of each pack. With this new look, the brand aims to innovate itself and to assure its buyers that it is committed to remain as strong in the market.

In designing the new packaging, the brand made sure to make the look of each variant more distinct and current. It was also influenced by the designs of designers who took on a challenge in 2020.

It started with one user who presented his idea, then it snowballed to being a trend with other creatives.

Lucky Me! picked up on this challenge which later led to an official redesign project by the brand.

The brand has shared that the packaging refresh is part of its strategy to solidify market leadership. This is also to re-excite consumers and to set itself apart from other brands.

The packaging might have changed, but the brand assured that the taste loved by many Filipinos remains unchanged.

See the new look yourself the next time you buy your favorite Lucky Me! Pancit Canton in the grocery. You may also check out Lucky Me!’s official website and social media pages on Facebook, Lazada, Shopee.

INQUIRER.net BrandRoom/GP/VT

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