Alaga brings families together in ‘Dati: Maalagang Pasko’ music video featuring Sam Concepcion, Tippy Dos Santos, and Gary Valenciano

December 19th, 2020

If families aren’t complete together, how can Christmas become more meaningful?

In a special music video collaboration, Panasonic with Gary V, its ambassador, teamed up with Sam Concepcion and Tippy Dos Santos for DATI: Maalagang Pasko Remix.

The music video features snippets of the song recording of the celebrities as well as snaps of the photos which real Filipinos sent to Panasonic – giving us glimpses of their previous Christmas celebrations.

This line from the song hits the spot:

Kahit ngayo’y marami nang
nagbago’t nangyari
Ngayong Paskong darating
Alaga’y gaya pa rin ng
Dara-rat-da-dati
Dara-rat-da-dati

Seems fitting with where we are at today: reminiscing about Christmases past while looking forward to this Christmas we could spend with families and friends, enveloped in their warm “alaga”, something the pandemic has currently challenged us with.

Indeed, alaga is all we need.

WATCH: Dati: Maalagang Pasko Remix

Alaga is the essence of what makes Christmas more meaningful. That even when we cannot have big celebrations or go outside, we can still show that our alaga remains the same. Dahil basta’t may alaga, may #MaalagangPasko

Learn more about the Maalagang Pasko campaign by visiting the Panasonic Website and pages on Facebook, Twitter, Instagram, and YouTube.

ADVT.

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