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Endorsers and “influencers” these days are paid by brands to promote certain products and services through social media posts. While likes and shares increase engagement and online presence, “virality” doesn’t always equate to sales and return on investment for brands. The thing is, sometimes, online posts by these influencers go viral for the wrong reasons. […]
Lisette Calveiro, a 26-year-old from Miami now living in New York, sank $10,000 in debt as she tried to become Instagram-famous. Every month, she would treat herself to a $200 shopping spree, purchase a designer item like a vintage Louis Vuitton bag worth $1,000, and travel to a new location for a vacation—all for the […]