The Danish family-owned toy company LEGO announced that they will be launching their first ever sustainable collection by late 2018. The collection, which will be comprised of botanical elements such as leaves, bushes, and trees, will be made from “plant-based plastic sourced from sugarcane.”
“At the LEGO Group we want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group.
“This is a great first step in our ambitious commitment of making all LEGO bricks using sustainable materials,” he added.
The upcoming collection is a part of the company’s sustainability campaign, which aims to have mostly sustainable materials in their core products and packaging by 2030.
The new LEGOs are made from polyethylene, which is a soft, durable and flexible plastic. Even though the material is plant-based, it is technically identical to those produced using oil-based plastic.
Further, the LEGO Group has partnered with the World Wildlife Fund (WWF) to “support and build demand for sustainably sourced plastic.” The company has also joined the Bioplastic Feedstock Alliance (BFA), an initiative of WWF, to secure fully-sustainable sourcing of raw material for the bioplastics industry.
“The LEGO Group’s decision to pursue sustainably-sourced, bio-based plastics represents an incredible opportunity to reduce dependence on finite resources, and their work with the Bioplastic Feedstock Alliance will allow them to connect with other companies to continue to think creatively about sustainability,” said Alix Grabowski, a senior program officer at WWF.
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