From June 1 to July 15, The LEGO Group is turning the Philippines into one big playground with its latest campaign designed to champion purposeful play that helps build essential skills such as creative thinking, problem solving, and resilience. The campaign builds up to its biggest event yet in July, as the LEGO® Playground takes […]
The holidays are meant for celebration and connection, but with so much hustle, it’s easy to lose sight of what really matters: spending time together. This year, the LEGO® Group invites families to rediscover the true spirit of the season with the Quest to Save Christmas, a festive celebration filled with activities designed to bring […]
Exciting news for LEGO® fans! The LEGO Group, in partnership with Ban Kee Trading, Inc., announces the opening of a new LEGO Certified Store at Ayala Manila Bay area. The new store will open on October 26 and is designed to encourage families and LEGO fans to create unforgettable memories through hands-on play opportunities. The […]
The LEGO Group brings the stars and planets down to Earth with LEGO Space events for the months of June and July. Get ready to blast off this summer, as the LEGO® Group is taking kids on an epic adventure with a brand-new space-themed collection. The fascination with what lies beyond our blue sky remains […]
The LEGO Group successfully launched ‘Play Unstoppable’ in the Philippines, a campaign geared towards inspiring girls to explore and express their creativity without limits. This follows the research commissioned by the toy company revealing that while girls feel increasingly confident to engage in all types of play, they remain held back by society’s ingrained gender […]
Prepare to embark on an extraordinary adventure as the LEGO Group unveils a groundbreaking evolution of the beloved LEGO® NINJAGO® universe. This phenomenal relaunch introduces an array of captivating characters, innovative products, and a cutting-edge TV show that will surpass all expectations, thanks to the revolutionary Unreal Engine animation developed by Epic Games. Rohan Mathur, […]
The LEGO Group is lighting it up with their latest set – a tribute to the global pop icon BTS. The LEGO Ideas BTS Dynamite set, designed by a LEGO fan, features the seven-piece band on the video set of their global smash-hit single “Dynamite.” Sing-song the night away as you build this 749-piece LEGO […]
One of the challenges of practicing mindfulness in our modern world is that human attention has undergone a profound transformation. In this attention economy, there is less time to pause and as a result, anxiety is on the rise, particularly among adults. The LEGO® Play Well Study 2022 report confirms this, stating that 93% of […]
Christmas is for kids and the kids at heart too, so celebrate this wonderful season of gift–giving with LEGO CHRISTMAS: REBUILD THE WORLD! Buy LEGO gifts with up to 29% off published rates and up to 35% off on Best LEGO gifts and check out our bundle promotions as well from November 25 to December […]