The use of endorsers–be it actual human models or animated characters–will always be part of the world of marketing and advertising. Endorsers just make any product/brand more appealing to its target audience.
But, just like the rest of us, endorsers are humans, too. This means that they’re also prone to committing mistakes and may sometimes get involved in scandalous situations. This is a persistent issue among brands, as they don’t want to be associated with their endorser’s issues.
With this, a company based in Hokkaido, Japan, ImageNavi thought of a solution to avoid the unfortunate situation. By utilizing AI (artificial intelligence) and stock images, they can produce a fictional face of a person that can be used as a model for brands, with an assurance that they are entirely “non-existent”.
According to ImageNavi site, using AI-generated models offers permanent usage with no cancellation and expiration. The images are in high resolution and available for mass production at a lower cost.
Aside from that, the company also provides a complete profile of every model for familiarity purposes that include their name, age, personality, and recommendations of use. ImageNavi is also open to suggestions and requests just in case clients prefer certain qualities for their AI models.
Besides advertisements and posters, the facial images of AI models are also suitable for chatbot icons and business card samples, but they are not allowed to be used for “adult advertisements and antisocial purposes”.
Check out ImageNavi here.
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