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Artwork by Ric John Brecio/INQUIRER.net

Company offers AI-generated models so brands can avoid getting involved with endorsers’ issues

June 11th, 2020

The use of human models or animated characters will always be part of the marketing and advertising strategy. As a matter of fact, the human presence, particularly in banners and print ads, makes the product/brand more appealing to its target audience.

But, just like the rest of us, models are humans, too. This only means that they also make mistakes and sometimes get involved in scandalous situations. And this can be the most common problem among brands who don’t want to be associated with their endorser’s issues.

With this, a company based in Hokkaido, Japan, ImageNavi thought of a solution to avoid the involvement of brands in the said issue. By utilizing AI (artificial intelligence) and stock images, they can produce a fictional face of a person that can be used as a model for brands, with an assurance that they are entirely “non-existent”.

According to ImageNavi site, using AI-generated models offers permanent usage with no cancellation and expiration. The images are in high resolution and available for mass production at a lower cost.

Photo credit: ImageNavi

Aside from that, the company also provides a complete profile of every model for familiarity purposes that includes her/his name, age, personality, and recommendations of use. ImageNavi is also open to suggestions and requests just in case clients prefer certain qualities for their AI models.

Besides advertisements and posters, the facial images of AI models are also suitable for chatbot icons and business card samples, but they are not allowed to be used for “adult advertisements and antisocial purposes”.

For more inquiries, you can contact them here.

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