The cruise show season is beginning to take shape. After Chanel, Max Mara, Prada, and Gucci, it was Dior’s turn to say a little more on the destination chosen for its mid-season show.
The French house will organize a runway show in Europe, on May 27, 2020, announced a spokesperson to specialist website, Women’s Wear Daily (WWD).
For the moment, Dior has not communicated on the country and exact location of the event, which will likely be revealed in the coming weeks.
Creative director Maria Grazia Chiuri choose the Upper Las Virgenes Open Space Preserve in Calabasas in the Santa Monica Mountains for the luxury house’s 2017 Cruise show, the Grandes Écuries du Domaine de Chantilly in 2018, and Marrakesh in 2019.
As it stands, Chanel is set to open the cruise shows season with an event planned in Capri on May 7. Next up will be Gucci, which will present its collection in the United States on May 18, then Prada in Japan on May 21, and Max Mara in Saint Petersburg on May 25. CL/JB