Amanda Seyfried has been recruited by Lancôme as its newest global ambassador. The company revealed the collaboration yesterday, Oct. 8, as seen on its Instagram page on the same day.
“It’s hugely exciting to be welcomed to this incredible family of women ambassadors, all so different and yet all so united in their mission to represent Lancôme, while also embodying the positive virtues and values that empower and bring happiness and self-fulfillment to women around the world,” Seyfried told Women’s Wear Daily via a statement.
“As a true Lancôme woman, Amanda brings her immense talent as an actress and singer, her natural beauty and unequaled zest for life to our world,” added Françoise Lehmann, Lancôme International president.
Seyfried, whose hit films include “Mamma Mia” and “Les Misérables”, is something of an expert when it comes to fronting beauty campaigns, having previously worked as the spokesperson for the Japanese luxury brand Clé de Peau Beauté for several years. She has also represented Givenchy’s “Irrésistible” fragrance.
In teaming up with Lancôme, the star joins a stellar cast of ambassadors and spokesmodels that includes actresses Zendaya, Julia Roberts, Kate Winslet and Lupita Nyong’o, among others. RGA/JB