Image: Instagram/@kimkardashian

Kim Kardashian announces new name of shapewear line

August 27th, 2019
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Kim Kardashian’s shapewear brand will now be called “Skims Solutionwear” after launching it earlier this June.

The reality TV star and entrepreneur had originally christened the label “Kimono,” but the name prompted widespread backlash and accusations of cultural appropriation both in Japan, where it refers to a traditional dress, and worldwide.

The reaction led to Kardashian announcing that she would rename the new venture. She opened up the discussion via Twitter, where she asked her 61 million followers for their thoughts on the term “solutionwear” and sought brand name suggestions.

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My fans and followers are a huge inspiration to me – I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I’m excited to announce the launch of @SKIMS Solutionwear™ coming September 10. I love the idea that the pieces will be the closest thing to someone’s skin, skimming with amazingly soft and supportive fabrics which accentuate the best parts of our bodies.  Available in sizes XXS – 5XL, SKIMS Solutionwear™ is for every body. SKIMS.COM. #ShowYourSKIMS Photo: #VanessaBeecroft

A post shared by Kim Kardashian West (@kimkardashian) on

Taking to Instagram to share the news, Kardashian said: “My fans and followers are a huge inspiration to me — I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I’m excited to announce the launch of @SKIMS Solutionwear.”

View this post on Instagram

SKIMS.COM coming September 10!!! @skims

A post shared by Kim Kardashian West (@kimkardashian) on

“Skims Solutionwear” will launch on Sept. 10, offering a range of shapewear styles in sizes XXS – 5XL in varying shades of nude. A video posted to Instagram shows Kardashian discussing her lifelong relationship with shapewear.

“I’ve always been obsessed with shapewear,” she confesses in the clip shared with her 146 million followers.

The launch is the latest milestone for Kardashian, who has seen huge success with her KKW Beauty and KKW Fragrance lines. RGA/JB

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