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Bela Padilla, Ella Cruz, Donnalyn Bartolome lead TikTok’s 1M audition in the PH

  • TikTok kicks off its global talent campaign, 1 Million Audition, in the Philippines;
  • Previously held in 10 countries/regions to help creators gain more following;
  • Bela Padilla, Ella Cruz, Donnalyn Bartolome will be the challenge leaders to inspire the contestants.

TikTok, the world’s fastest growing short-form video app, is bringing its global talent search, 1 Million Audition, to the Philippines from September 7 to September 21, to look for the best Filipino creators online.

Trendsetters Bela Padilla, Ella Cruz, and Donnalyn Bartolome will act as the ambassadors and lead the Fashion, Talent, and Comedy categories respectively. The hashtags of each category will be as follows:

#1MPHTalent – Ella Cruz: https://instagram.com/p/BnWABYCnnZ0/

#1MPHComedy – Donnalyn Bartolome: https://www.instagram.com/p/BnTSXvWnNx1/

#1MPHFashion – Bela Padilla: https://www.instagram.com/p/BnaVBrhnC68/

Introduced in 2017, TikTok’s 1 Million Audition provides budding artists a platform to showcase their diverse talents and win millions of followers and rewards at the same time. It has been successfully held across Japan, India, Latin America, Europe, and the United States with over one million participants.

For talented Pinoys, the 1 Million Audition can be their gateway to stardom. Through TikTok’s 1 Million Audition, Indian creator Manjul Khattar has grown his followers to 700,000 in just three months while Korean influencer dancersona has gathered 1.3 million followers on TikTok within two months.

The 1 Million Audition winners will receive prizes of up to Php20,000 each. They will also be invited to the Gala Party on September 29 in Manila where the Top 3 Most Popular Awards on Instagram@tiktok_philippines, Facebook@tiktokphilippinesofficial, and Twitter@TikTokPH will be announced as well.

What’s more exciting is that the three final winners from each category will be invited to the TikTok Gala in Seoul, Korea in October to celebrate and meet other creators from the app’s global community.

The ambassadors, moreover, also shared some words of encouragement and excitement over the search.

“So excited to see Pinoy fashionistas show off their OOTDs on TikTok’s 1 Million Audition. TikTok will definitely change the way they express themselves,” Bela said.

“I love watching funny TikTok videos and I can’t wait to see more from our talented kababayans. I hope they won’t miss this chance to reach their dreams,” Donnalyn added.

“There are always talented people on TikTok! I’m looking forward to discover these talented artists and to help them jumpstart their careers,” Ella also said.

Whether it’s singing, dancing, or playing an instrument, TikTok opens its doors to talented Filipinos to share their talents and to become the next fast-rising superstar.

About TikTok

TikTok is a destination for short-form mobile videos. Our mission is to capture and present the world’s creativity, knowledge, and moments that matter, directly from the mobile phone. TikTok enables everyone to be a creator and encourages users to share their passion and creative expression through their videos. TikTok is based in Los Angeles, with global offices in London, Tokyo, Seoul, Shanghai, Beijing, Singapore, Jakarta, Mumbai, and Moscow.  In early 2018, TikTok was one of the most downloaded apps in the world. TikTok is available worldwide for iOS and Android. Visit tiktok.com.


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Award-winning in-house native advertising and creative agency of INQUIRER.net

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