My Little Pony, Amazonian Oils, and DIY rubbering: New face masks you need to know about

April 26th, 2018

Image: Dr. Jart via AFP Relaxnews

Masking, it appears, is the beauty trend that is here to stay, and beauty brands are getting ever-more creative in their approach to the quick-fix skincare treatments. We take a look at three of the most buzzworthy new products to hit the market.


Back in August, cult brand GlamGlow announced the launch of its shiny Glitter Mask, a twinkly peel-off mask that became an instant hit on the β€˜Gram. The brand one-upped itself last week with the announcement, via makeup bloggers Chrisspy and Shayla, that it has joined forces with Hasbro on a “My Little Pony”-themed collection of the masks. According to Allure, the limited-edition series will comprise a trio of products inspired by Princess Luna, Twilight Sparkle and Pinkie Pie. The glittery goodies are set for release at Sephora and Glamglow.com this April.

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Face mask twwwimmee! You sounded it out, didn't you? πŸ˜‚πŸ˜‚ @MakeupShayla and I are the first to play with the new @GLAMGLOW x MY LITTLE PONY limited edition #GLITTERMASK GRAVITYMUD Firming Treatment in 3 sparkly shades inspired by the iconic ponies. You can get yours later this month at glamglow.com and @sephora #MagicAndMasking #ad

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United States skincare giant Kiehl’s stepped into the sheet mask game this month, with its first-ever oil infused mask. Dubbed “Instant Renewal Concentrate Mask,” the two-piece sheet delivers a blend of cold-pressed Amazonian Oils (including Copaiba Resin Oil, Pracaxi Oil and Andiroba Oil) to the skin, for an intense hydration boost.

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NEW! Introducing our Instant Renewal Concentrate-Mask, our first-ever oil-infused sheet mask! This two-piece mask is constructed to fit all face shapes, and delivers a hydrating blend of cold-pressed Amazonian Oils for instantly smoother, softer, and more radiant-looking skin. #Kiehls #MaskMoments #NewProduct #SheetMask

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Dr. Jart+

K-beauty staple Dr. Jart+ injected some fun into the masking process, with the US launch of its “Shake & Shot” masks earlier this year. The DIY rubber modeling masks are designed to be mixed up at home by shaking the cup container (making sure to cover the ‘straw’ with your finger!), before applying the mixture to the skin. The series offers four different options to target various skin issues, such as soothing, firming, brightening and hydrating.

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Are you ready for the hottest trend in masking? πŸ™Œ πŸ™Œ πŸ™Œβ € Meet Shake & Shot, our NEW fun DIY β€œrubber” modeling mask. Each freshly-made mask penetrates skin to quickly deliver the benefits your skin needs most: hydration, soothing, brightening or firming. So shake it up, glow and go! Hurry to @sephora online and discover Shake & Shot!β € #drjart #skincare #sephora #λ‹₯ν„°μžλ₯΄νŠΈ #shakeandshot

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