POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).
As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.
POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.
Last March 7 to 10, advertising practitioners and marketing executives from all over the country gathered at the Subic Bay Exhibition and Convention Center to participate in the Ad Summit Pilipinas 2018.
This year’s summit focused on the different aspects that make advertising campaigns successful. Whether through concept creation or in the execution of ad materials, understanding what makes a campaign appeal to its intended audience is something that every marketer must know to make an impact in the industry.
This is why Ad Summit Pilipinas 2018 decided on the theme, ‘DIY your ROI.’ It’s a topic that explores other ROI aspects (Return on Interest, Return on Independence, etc.) which make advertising campaigns worthy of the Cannes Lions award status.
In case you missed the festivities of Ad Summit Pilipinas 2018, we’ve got the event highlights on the recently concluded four-day conference: