BLACKPINK’s Lisa introduces alter ego, Vixi

BLACKPINK’s Lisa has introduced her alter ego, Vixi, captivating fans worldwide.

On February 12, 2025, Lisa’s agency, LLOUD, officially introduced Vixi in a Twitter announcement.

“VIXI has entered the chat,” the post reads.

Enthralled by Vixi’s portrayal, fans have flooded the K-pop idol with praise and admiration.

With many artists creating and exploring different alter egos in search of new and unique creative directions, a study has shown how an alter ego can serve as a ‘Batman effect,’ empowering individuals as they embody their created persona. These personas allow artists and individuals to tap into a more dramatic and intense version of themselves.

Just like Lisa, who created Vixi as a fearless, tear-drinking baddie, she pushes her artistic boundaries while exploring her solo career beyond BLACKPINK, the biggest K-pop girl group.

Vixi is a Scorpio with a red aura, fearless and drawn to bold black and red aesthetics. She exudes power, attitude, and undeniable baddie energy. Lisa’s alter ego embraces a darker, rebellious side, embodying mystery and strength. With Vixi, she is set to shake things up and dominate the world.

 

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