IVE truly is one K-Pop girl group that shouldn’t be missed.
On April 29, 2024, IVE returns to the K-pop music radar with their second EP, “IVE Switch” and released their record on all streaming platforms at 6 P.M. KST. This comes four months after their first English-language digital single, “All Night” feat. Saweetie, and six months since their first EP, “I’ve Mine.”
The EP includes six tracks, with two leading tracks ‘Heya’ and ‘Accendio,’ and B-sides ‘Blue Heart,’ ‘Ice Queen,’ ‘WOW,’ and ‘RESET.’
In a press release released on the same day, IVE’s Jang Won-young said that their album and its double title tracks “will not only show off the ‘independent and confident’ side of IVE, but also their ‘charming and mystical’ group sound.
Jang Won-young also explained IVE’s double and contrasting concept, which had drawn much attention following the teaser images released weeks ago. “A variety of new attempts were made in the production to show off IVE’s multiple sides.” She added, “In the case of the two lead tracks, the impactful ‘HEYA’ is a powerful hip-hope genre with lyrics that depict a fable, while ‘Accendio’ has a mysterious charm that casts a spell [on its listeners].”
According to member Gaeul, “IVE Switch will show off one’s multifaceted sides, unlike the previous album which explored one person from multiple perspectives.” She also added, “IVE will retell existing stories about love—such as fables and tales related to the sun, emotions that surface when one faces love and the transformation through spells—with a more self-reliant attitude.”
One of the EP’s tracks, ‘Blue Heart’ solely credits Jang Won-young as the lyricist. The song draws focus on the hyperscrutiny that female idols face in the industry. In their comeback live, Jang Won-young says, “I think ‘Blue Heart’ is the song I cherish the most out of all the songs I’ve written so far. I wanted to write about the strength of women, and this song conveys that one should choose an icy cold heart over a warm red one, to live life with confidence.”
The music video of ‘HEYA’ sees the IVE members in a pastel-colored world which drew inspiration from the Korean folktale, “The Tiger Who Loved the Sun.”
DIVEs were ecstatic after the mini album had finally dropped and did not hesitate to share all their emotions about it on social media.
this part of the choreo omg pic.twitter.com/5qo5Ol0ET3
— IVE pics (@ivepics_) April 29, 2024
https://twitter.com/baesdolls/status/1784872496988078557
TOP 10 BEST BRIDGES AND FINAL CHORUS IN KPOP https://t.co/8jJjezwS9j
— IVE pics (@ivepics_) April 29, 2024
IVE JUST RELEASED SONG OF THE YEAR pic.twitter.com/Csspv4TsIu
— IVE pics (@ivepics_) April 29, 2024
I don’t even stan IVE but they ate this so bad.. i think I’ma have to stan 😭😭https://t.co/Gj8eODMan8
— myah (@rorashit) April 29, 2024
I'm sorry but no one is doing it like ive nowadays. This is literally old kpop perfection, they dropped the best kpop release of this year while still being connected to their roots https://t.co/mtImEIi394
— Drew• Cast a spell ‘Accendio’🔮 (@everywonblink) April 29, 2024
love dive and i am what are you doing on the floor????https://t.co/70I5TSlHTE
— jinx 🝮 ive lockdown (@jiheulz) April 29, 2024
IVE AND SEVENTEEN FIGHTING IN KCHARTS I'M CRYING 😭 pic.twitter.com/by5oq8Hzmy
— jisoo pr manager ୨ৎ (@choconotchwe) April 29, 2024
GAEUL SLAYING EAT SERVE THIS LAST PART OF HEYA LIKE MY JAW LITERALLY DROP
HEYA OUT NOW#IVE_SWITCH_ALBUM_RELEASE#HEYA #IVE_SWITCH #아이브스위치pic.twitter.com/D54ICbX6Hx
— JangGel| REST🧠 IA (@AkiFallisGaeul) April 29, 2024
This Blue Heart lyrics are so cool…
You have to double translate from eng➡️kor➡️eng again to really understand the meaning
Red lie➡️새빨간 거짓말 (metaphor)
Red line➡️빨간줄 (metaphor)So the rmeaning is:
"An absolute lie has got caught
Can't avoid, criminal record" pic.twitter.com/9GajVJiXpz— divintoive 🔮 ACCENDIO MV 5/15 11PM (@divintoive) April 29, 2024
HEYA’s bridge and le last chorus gagged me ngl we are so back #IVE_SWITCH pic.twitter.com/YIwh3a3eje
— hugros ๋࣭ (@hugo_ovr) April 29, 2024
i think ive switch is ive's best album so far. the songs are so cohesive. it's so powerful, it captures the girls talent so well. listening to this album feels like going through an epic magical cyberpunk adventure. 10/10 from me. best song = heya, that song is so meta.
— Libra (@Moschiseo) April 29, 2024
AN YUJIN, YOUR FANS ARE NOT THE STRONGEST SOLDIERS!! PLEASE CALM DOWN OMGGGGGG
HEYA OUT NOW #IVE_SWITCH_ALBUM_RELEASE#HEYA #IVE_SWITCH #아이브스위치
— 𝐇𝐄𝐘𝐀 of a btch 🍀 (@annyeongzboss) April 29, 2024
JANG WONYOUNG???? THESE VOCALS???? I SCREAMED.
HEYA OUT NOW#IVE_SWITCH_ALBUM_RELEASE#HEYA #IVE_SWITCH #아이브스위치 pic.twitter.com/Kee902w6Yc
— jen (@wonyobeloved) April 29, 2024
SAY HEYA TO IVE! ✨
LOOK: K-pop girl group IVE has released their second EP "IVE SWITCH" along with the music video of its lead track "Heya."
In a statement sent to the media, IVE's Jang Won-young and Liz said the record shows an "expansion of a different me" while displaying… pic.twitter.com/3BJSYqQngE
— Inquirer (@inquirerdotnet) April 29, 2024
i’m sorry everyone, SOTY 2024 is only for HEYA pic.twitter.com/nqJyd8nD2s
— َ (@wickyjang) April 29, 2024
a whole beast of a creative team HEYA is… i really have to give rigendfilm and byheyone their 10s, it's actually such an insane music video! everyone's hard work from the set production, vfx, hair makeup & styling teams are all PAID off. music video of the year i must say 🙏… pic.twitter.com/68kLac1uRi
— 🪄✩ 🇵🇸 (@FORSUNREIS) April 29, 2024
Since their debut, IVE hasn’t missed any opportunity to innovate and still stay with their roots. They’re just that group, at this point.
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