‘Bewitched,’ the highly-anticipated new album from acclaimed Los Angeles-based Icelandic-Chinese artist, composer, producer and multi-instrumentalist Laufey, is now available worldwide via AWAL. The album has now broken the all-time record as the biggest debut for a Jazz album on Spotify in history. Fans can stream ‘Bewitched’ here: laufey.ffm.to/bewitched
Since its release in May, the album’s breakaway hit single, “From The Start” has seen a meteoric rise. The track topped 1 million streams in less than 24 hours upon release and continues to garner 1.75 million streams per day across DSPs, with 120 million global streams to date. Moreover, “From The Start” is now the most streamed jazz song in the world – steam-rolling into the U.S. and Global Top 50 charts, as well as Top 10 on Spotify Viral charts around the world including Singapore and the Philippines, and Top 20 in Malaysia.
Alongside the album release is the visualizer for the new focus track, “Lovesick.”
On September 10, fans from across the world were invited to enjoy “A Very Laufey Day” – a curated “Laufey-inspired day” tailored to their city. Jakarta was the only city in Southeast Asia to have hosted this global event.
Fans were encouraged to go out and complete various hand-picked activities in each market, alongside a broader generic checklist that can be completed anywhere in the world. Every activity is matched to a song on the album paired with a prompt and pulled through to a central gallery housed on https://averylaufeyday.com/.
‘Bewitched’ follows Laufey’s 2022 debut full-length, ‘Everything I Know About Love’, which reached #1 on Billboard’s Alternative New Artist Album chart and featured hit single, “Valentine”, which peaked at #1 on the Spotify Jazz Chart.
While ‘Everything I Know About Love’ shows what Laufey calls her “hopeless romantic” side, ‘Bewitched’ has a more mature outlook, although it’s still in love with love. Laufey notes, “This is a love album, whether it be a love towards a friend or a lover or life. The first album also touched a lot on things like moving out of my childhood home and moving into a new city for the first time—being an adult. With this one, I’ve experienced a little bit more of that, and I’m writing about the magic in the love of being young.”
About Laufey:
Laufey (pronounced lāy-vāy) is looking to bridge the gap between the past and the present, the history books and social media, the Reykjavik concert hall Harpa and the Los Angeles rock dive Troubadour, by writing, recording, and performing songs that are truly timeless, inspired by jazz greats and classical masters while possessing a point of view that could only be conveyed by a 21st-century twentysomething. Laufey explains, “As a musician, my goal is to bring jazz and classical music to my generation through a more accessible road.”
Raised between Reykjavík and Washington, D.C. with annual visits to Beijing, the Icelandic-Chinese artist grew up playing cello as well as piano and became hooked on the jazz standards of Ella Fitzgerald after digging through her father’s record collection. In 2020, while still a student at Berklee College of Music, Laufey released her debut single “Street by Street”, which went on to top the Icelandic radio charts. Following the release of her 2021 ‘Typical of Me’ EP, Laufey was named Best New Artist in Jazz and Blues at the Icelandic Music Awards and hosted her own show on BBC Radio 3/BBC Sounds. By 2022 Laufey was the most streamed jazz artist on Spotify. Today, she has over half a billion streams across all platforms and is the biggest streaming artist from Iceland in the world.
‘Bewitched’ Track Listing:
1. Dreamer
2. Second Best
3. Haunted
4. Must Be Love
5. While You Were Sleeping
6. Lovesick
7. California and Me feat. Philharmonia Orchestra
8. Nocturne (Interlude)
9. Promise
10. From The Start
11. Misty
12. Serendipity
13. Letter To My 13 Year Old Self
14. Bewitched
Stream the album ‘Bewitched’ here: laufey.ffm.to/bewitched
ADVT
