YouTuber Jimmy “MrBeast” Donaldson filed a lawsuit against Virtual Dining Concepts, the company behind MrBeast Burger, claiming that the company has damaged the reputation of his brand by serving low-quality products.
In 2020, Donaldson partnered with Florida-based company Virtual Dining Concepts to launch his fast-food virtual restaurant MrBeast Burger, wherein, the restaurant will serve their menu featuring burgers and French fries through a ghost kitchen.
A ghost kitchen or cloud kitchen is a type of food service business that operates without the premise of a traditional restaurant including an actual storefront and dining room – and is exclusive to delivery only.
However, Donaldson now wants to end this partnership with Virtual Dining Concepts stating the lack of quality control of the company regarding the food, noting that his complaints regarding the matter are not being heard.
In the lawsuit filed last Monday, July 31, thousands of customers have sent negative reviews of the restaurant, sharing that the burgers and chicken sandwiches had uncooked meat, saying it was “disgusting,” “revolting,” and “inedible.”
The lawsuit also claims that the company “was more focused on rapidly expanding the business to pitch the virtual restaurant model to other celebrities for its own benefit, it was not focused on controlling the quality of the MrBeast Burger customer experience and products.”
MrBeast’s team alleges that the company violated the contract between the partnership stating that the company failed to pay royalties and it registered MrBeast Burger trademarks without Donaldson’s permission.
On the other hand, a press release sent by the company’s executive vice president of public relations, Amy Sadowsky, to international news sites, stated that the lawsuit was “riddled with false statements and inaccuracies “ – sharing that Donaldson recently “attempted to negotiate a new deal to serve his own monetary interests.”
“When VDC refused to accede to his bullying tactics to give up more of the company to him, he filed this ill-advised and meritless lawsuit seeking to undermine the MrBeast Burger brand and terminate his existing contractual obligations without cause,” wrote Sadowsky in the press release.
MrBeast Burger opened its first Southeast Asian branch in the Philippines last March 22, under a different partnership.
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