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Never break eye contact on camera again with this new AI effect

It seems like AI (Artificial Intelligence) never ceases to amaze us every time it brings new features to the market. One of the hottest additions to developments of AI: the eye contact effect.

If you are having a hard time keeping your eyes glued on the camera while live streaming, recording a school project, or shooting an online content, you can now worry less with this new NVIDIA Broadcast update.

On January 12 2023, NVIDIA, a technology company known for designing and manufacturing GPUs (graphics processing units), has revealed the newest NVIDIA Broadcast version 1.4 update.

“Our tool for livestreaming and video conferencing that turns your room into a home studio — is updating today with two exciting effects, Eye Contact and Vignette, drastic enhancements to Virtual Background and more,” the announcement reads.

The first mentioned feature makes use of new technology to stimulate eye contact and make it appear as if users are making direct eye contact with the camera even when they are not. Since millions of different eye colors need to be taken into account during development, the new function is still in the beta testing phase and is still accepting feedback from users.

According to NVIDIA, the feature is ideal for “content creators” who wish to film themselves while reading notes or a script, or who wish to avoid staring straight into the camera and “video conference presenters” who wants to improve audience engagement by looking into the eyes of the people they are speaking with.

Although it appears to be a useful tool, people on the internet seem to have different thoughts about it.

Some think positively of the new feature and see it as a cool and necessary AI tool:

However, there are some who find it ‘unsettling’ and ‘creepy’ as it looks so unbelievably unrealistic.

This is not the first time that eye contact has been ‘faked’ on an app. Back in 2019, Apple also introduced the same feature in the iOS app, Facetime, which can be utilized during video calls. Just like NVIDIA, it also got negative feedback from some users.

Is the ‘eye contact’ feature really helpful and necessary? What do you think of this newest AI effect?

Other POP! stories that you might like:

AI generated art is problematic and should never be supported by anyone

Private photos captured by a robot vacuum cleaner ends up leaked on social media

Here’s how personalities, artists, weigh in on the controversial AI art

FB accounts with AI-generated fake profile photos has significantly increased, Meta reports

Candy Crush drone ad receives backlash from New Yorkers, calling it ‘offensive’ and a ‘nuisance‘

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