True to its mission of reinventing our world, Globe launched its newest partnership with global K-Pop group BLACKPINK that sends a powerful message of change and transformation.
Following its announcement in early December, the partnership with BLACKPINK will allow the telco to reach out to more customers and to the popular group’s millions of fans in the country.
Globe’s campaign with BLACKPINK is about being able to transform oneself through powerful self-expression aided by digital technology with an attitude for resilience amidst modern day challenges.
“We believe that Filipinos have the power to reinvent themselves in this new digital world. With Globe as their life partner, we will open up a world of greater possibilities that we’ve never done before. BLACKPINK embodies the meaning of taking control and reinventing to achieve one’s dreams. We want to inspire our customers to be in control so they can do more and be more, especially with all the new technologies we have today,” says Issa Guevarra-Cabreira, Globe’s Deputy Chief Commercial Officer.
Side by side with its customers in this reinvention journey, Globe provides world-class partnerships, a consistent and dependable network that gets better everyday, and the most advanced technologies like cloud computing, artificial intelligence, and 5G that will bring products and services to life.
As part of the reinvention campaign, a new TVC was launched with a full-blown digital take over and pre-show, all streamed on Globe’s social media and online platforms. Watch Globe’s sizzling new TVC here!
The TVC shows BLACKPINK members Lisa, Jennie, Rose, and Jisoo undertaking their own self-reinvention with the support of Globe’s strong 5G network, opening limitless possibilities in technology and connectivity.
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