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MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

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#POPChristmas2020 Gift Ideas: Satisfy Korean food cravings, one ‘Kimbot’ at a time

(Editor’s Note): Small businesses are important because they provide opportunities for our local entrepreneurs as well as sustainable and meaningful livelihood/means of income for many of their hired workforce. That is why starting this November, the editorial team of POP! will be featuring gift ideas from small businesses to give them the marketing push they need to reach a wider audience. Let’s help our local entrepreneurs bounce back this year!


K-drama started growing in popularity around the early 2000s. It quickly caught up with a lot of Filipinos who were hungry for quality plots and character arcs. It was then followed by the trend in K-Pop and idol groups, Korean beauty products, and even K-fashion. So it is not surprising that the demand for Korean food eventually came along and also started growing in the country.

Local Samgyupsal restaurants became popular because it is where Filipinos can get a taste of what their K-drama idols like to eat. But due to the COVID-19 pandemic, a lot of people are no longer able to casually go out and dine at their favorite Korean restaurants. This gave the husband and wife tandem of Edil and Lura Luyon an idea of serving Korean Samgyupsal meats for people to order and eat at home, thereby satisfying their cravings for Korean dishes.

They began with just serving weekly batches of orders, but Edil and Lura soon started noticing that customers also looked for the familiar side dishes that usually accompany Samgyupsal meats. Since both of them are highly familiar with how authentic Korean restaurants serve their dishes, thanks in part to their fondness for eating Korean dishes, they decided to come up with their own side dish products and sets. Soon, many customers were raving about the taste of their Kimchi. Edil and Lura’s Kimchi is served in a bottle because it is the kind of packaging that is the easiest to obtain given the spotty supply and demand chain right now. It made their Kimchi unique, and so their business KimBot (Kimchi in a bottle) was born.

Image may contain: food

Image may contain: food and indoor, text that says '양반'

Image may contain: drink, text that says 'MCHURUM GbDD DAY 12 이 GbbD DAY 좋은 하리 데이 데이 Peach ue 0200403 IMPORTED JINRO STRAWBERRY SOJU 20200831'

KimBot also offers premium quality meats with delicious marinades, authentic tasting side dishes and sets. KimBot also offers Baked Samgyupsal and Korean beef stew (for advance order) which will definitely satisfy your Korean food cravings. Ordering is so easy because you can do it with your mobile phones. You can follow and message Kimbot Foodhub on Facebook to place your orders, or do it via their Instagram page at @Samgyupsal_Kimbotfoodhub.

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Order your next K-food spread at KimBot Foodhub for your next K-drama marathon!

KimBot Foodhub is located in Sunvalley Paranaque.



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