Every year, Pantone unveils the color set to define the trends of the following year. For 2021, there are two: Illuminating, a bright yellow, and Ultimate Grey. And there might be a third contender for the color of the year, if we look at the creative output of a Russian artist: mask blue.
If the color of surgical masks were to have a name, it would be “Mask Blue” and it very well could have been the color of the year since it has been under our nose (as well as over it) all day since March. At least, that’s the way it’s been conceptualized by artist and creative director Artem Pozdniakov, who on Oct. 15 posted on his Instagram account the famous Pantone square in the color of the surgical mask.
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His idea was to combine art and creativity in order to raise awareness about mask-wearing: “Second wave…and it’s bigger than the first one. So please wear this color. This is a main trend,” he wrote in the caption of his Instagram post.
With the arrival of the end of the year and the announcement of the colors for 2021 by Pantone, this image reappeared on social networks.
Two ‘Colors of the Year’ for 2021
The real color chosen by Pantone to define 2021 was unveiled on Wednesday, Dec. 9. It’s actually a mix of two contrasting colors: Illuminating (a luminous yellow) and grey. Optimism and sobriety. “Alone, a gray would be stagnant and depressing, while a yellow would be overly ebullient. Together, the pair are meant to be both optimistic and thoughtful,” writes Fast Company.
The Pantone company has been publishing colors of the year for over 20 years, serving as a trendspotter and influencing different areas of product development, such as the fashion, industrial and interior design sectors.
Last year, the color chosen for 2020 was a “boundless blue evocative of the vast and infinite evening sky,” Classic Blue. A reassuring and comforting color that, give or take a few tones, fits perfectly with the color of the surgical mask. NVG
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