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Is ice cream the latest accessory for rappers?

While rappers are more often associated with spirits (vodka, cognac) than desserts, Tyler, the Creator launched a new ice cream flavor in the United States last week. The acclaimed Californian rapper chose a colorful ice cream flavor for his new endeavor, and he is not the first rapper to do so.

The bright blue and orange creation, launched with Jeni’s Splendid Ice Creams, combines blood orange with tropical blueberry flavors.

pluto bleu
Tyler, the Creator’s own ice cream. Image: Instagram/@jenisicecreams

It’s called “Pluto Bleu” and is sold in the 40 Jeni’s Splendid Ice Creams shops throughout the U.S., as well as online.

Last year, Tyler, The Creator unveiled “Snowflake,” a mint-and-white-chocolate concoction created with the same brand.

However, he wasn’t the first rapper to delve into the ice cream business. Canadian rapper Tory Lanez, who supported the European leg of Drake’s world tour, has even opened his own ice cream shop. The Notorious Creamery in Fort Lauderdale, Florida offers both vegan and dairy ice creams.

A few weeks back, singer Selena Gomez released the “Cookie & Cream Remix” ice cream flavor for Serendipity Brands in conjunction with her single with BLACKPINK “Ice Cream.” NVG


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