Global superstar Shakira co-headlined the FIFA World Cup 2026™ Final Halftime Show alongside Madonna , Justin Bieber and BTS. For the first time in FIFA World Cup™ history, the final featured a halftime show, bringing together global artists for a singular moment at the intersection of sport, culture, and purpose, to support the FIFA Global […]
In one of the tournament’s most talked about branding moments, FIFA’s venue regulations obscured the Levi’s® name at Levi’s® Stadium, unintentionally highlighting something even more powerful: the instant recognizability of the Levi’s® brand. As part of FIFA’s standard “clean stadium” policies, non-sponsor venue branding was temporarily concealed ahead of tournament matches. At Levi’s® Shangri-La Store, […]
Food and internet personality Salt Bae seems to have violated the FIFA rules after holding the World Cup trophy, and fans got salty and certainly not happy about it. On December 18, Sunday, the FIFA World Cup 2022 in Qatar concluded, with the Argentina team beating France, hailing them as the champions. While people celebrated […]
The threat of novel coronavirus has led to the cancellations of special family occasions, group outings, and concert tours. This is because everyone must comply with the safety regulations mandated by health authorities to prevent the spread of COVID-19. This includes home quarantine, self-isolation, and, social/physical distancing. However, staying at home can be a challenge […]
A+ fashion in time for the World Cup fever!