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POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

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Girl in a jacket

WATCH: The Fluff Challenge is simply making our lives better

Whether or not you have your own doggos in your house or you just can’t complete your day without seeing dog photos, the Fluff Challenge is surely one that can instantly make you happier!

Also known as “What The Fluff,” the Fluff Challenge is when pet owners trick the fluff out of their pets by repeatedly pulling a blanket up and down, until the owners disappear behind the blanket, and the pets are left confused (and even concerned) about where their parents went.

Enjoy these video compilations:

https://www.youtube.com/watch?v=ey7zL1oSPEk

Over 10,000 videos have been posted on Instagram with the hashtag #WhatTheFluffChallenge.

https://www.instagram.com/p/BksXBdMAnbI/?tagged=whatthefluffchallenge

https://www.instagram.com/p/BksUWtHgAiF/?tagged=whatthefluffchallenge

https://www.instagram.com/p/Bkt9T9cgUy7/?tagged=whatthefluffchallenge

https://www.instagram.com/p/BkqgjzKheKK/?tagged=whatthefluffchallenge

You’re welcome. InqPOP!/Bea Constantino

DISCLAIMER: All views and opinions expressed in this post are solely those of the contributor/s and do not represent those of InqPOP! and INQUIRER.net. All InqPOP! Creator Community submissions appear “as is,” without any editorial intervention. The InqPOP! staff assumes no liability for any error in the content of this material. Got something you want to share to the world? Get a chance to publish your awesome creations and share it to the world through our InqPOP! Creator Community program. Send us your stories, videos, photos, fan fic, and even fan art at [email protected]

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InqPOP! Stories we think you’ll like:

Japanese photographer creates fur-fect cat hats for his Scottish Fold pets

Unneutered chihuahua leads to 82 neglected dogs in English household

WATCH: 7 of the funniest ‘What the Fluff’ Challenge fails

Warning: If you love animals, this animated short film will break your heart

This Unique Brown Panda Was Once Bullied by Other Pandas, Now He’s A Celebrity Animal

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