About POP!

POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

Contact Us

Email us at pop@inquirer.net

Address

MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

Girl in a jacket

Ending hunger for the hardest hit households in Manila through ‘KuBO’

Hunger and malnutrition affect 1 in 3 Filipinos, and the consequences of this last more than a lifetime. Social Weather Stations (SWS)’ survey from late 2019 stated that 2.1 million families suffered from involuntary hunger, ranging from moderate to severe. These difficult circumstances have only worsened with the onset of COVID-19, trapping many families in their homes, struggling without work, unable to feed themselves. 

To address the needs of the hardest-hit communities and families, ASSIST has launched KuBO (Kusina ng Bayan sa Oras na pangangailangan or Community Kitchen in Times of need) as a movement to fight hunger and malnutrition in the Philippines. The name of the project takes inspiration from the traditional Filipino stilt house or nipa hut as well as the folk song of the same name that enumerates different nutritious vegetables in the Philippines. 

As part of GlobalGiving’s Accelerator Program, a fundraising opportunity for nonprofit organizations around the world, ASSIST hopes to raise Php 750,000 to build community kitchens for KuBO that will provide nourishment to an initial 500 family beneficiaries residing in the hunger and poverty-stricken areas of Manila on a regular basis. 

 

Through this initial fundraising, ASSIST hopes to not only gain the support needed to establish these community kitchens but also foster a sense of Bayanihan, a spirit of communal unity and cooperation to help our fellow Filipino.  The program will eventually be scaled to sustain the community kitchens to feed these families on a regular basis, to reach communities outside of Manila, and to empower the target beneficiaries through education on food preparation, hygiene, and sanitation. 

An online gig for a cause is also initiated where bands such as Jensen & The Flips, Up for Byes, and Sleep Alley will perform to bring close attention to the campaign cause. It is happening on 20 June 2020, 8:00 PM (PH Time), live via ASSIST’s Facebook page at www.facebook.com/ASSISTAsia. All donations can be made through the globalgiving.org/projects/assist-community-kitchens or through bank transfer (see image) that will be accepted from 08 June 2020 (9:00 PM, PH Time) until 27 June 2020 (11:59 AM, PH Time). 

ADVT.

Subscribe to our daily newsletter

[forminator_form id="331316"]
About Author

Award-winning in-house native advertising and creative agency of INQUIRER.net

Related Stories

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Subscribe to our daily newsletter

By providing an email address. I agree to the Terms of Use and acknowledge that I have read the Privacy Policy.

Popping on POP!