Kylie Jenner is bringing her skincare line to Europe. The beauty mogul has teamed up with German retailer Douglas to distribute her cult brand “Kylie Skin” in physical stores across the continent.
The company, which counts 2,400 stores and an e-commerce platform, will stock six signature Kylie Skin products from Spring 2020, it has announced. These include the brand’s “Foaming Face Wash,” “Walnut Face Scrub,” “Face Moisturizer,” “Eye Cream,” “Vanilla Milk Toner” and “Vitamin C Serum.”
“I’m so excited to be bringing Kylie Skin to Douglas Group next year for my first ever retail launch in Europe,” said Jenner in a statement. “So many of my fans have been asking me to make my skincare products available in Europe, and I’m so happy that they’ll now be able to test and experience the products in person and purchase in stores for the first time.”
Kylie Skin, which Jenner launched in May this year, spans face and body care products such as cleansers, moisturizers and sunscreen, presented in minimalist white and pink branding.
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The move marks the latest major deal struck by Jenner, who hit the headlines in November when she sold a 51% stake in her beauty portfolio — which comprises Kylie Skin and her makeup brand Kylie Cosmetics — to the beauty titan Coty Inc. for a cool $600 million. RGA
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