Paris Hilton launches her 25th fragrance, "Electrify". Image: Courtesy of Parlux Ltd. via AFP Relaxnews

LOOK: Paris Hilton notches up 25th fragrance ‘Electrify’

October 01st, 2019

DJ and socialite Paris Hilton has unveiled “Electrify”, the latest addition to her extensive fragrance empire, in partnership with Parlux Ltd.

The scent, which launches this month, represents her passion for music, dancing and “living in the moment.”

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So excited to announce the launch of my 25th fragrance ELECTRIFY! ⚡️👸🏼⚡️ I made this new fragrance for anyone who wants to make a statement and isn’t afraid to show their confidence, sensuality & captivating personality. I wanted to capture that feeling in a scent & celebrate the person who is the life of the party. Loves it 🥳 ( Click link in my bio to get yours today💓) #ELECTRIFYPH #PH25Fragrances

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“What I love most about being a DJ is the burst of energy I get on stage and bringing happiness to a crowd of people,” said Hilton. “I wanted to capture that feeling in a scent and celebrate the confident woman who is the life of the party.”

“Electrify”, which was created with perfumer Yves Cassar of International Flavors & Fragrances Inc., is described as a “magnetic floriental woody” scent. It features top notes of scarlet apple and Mandarin oil, a heart of spring peony, Turkish rose, magnolia and red poppy. It also has base notes including vanilla absolute, coconut milk, musky sandalwood and patchouli heart.

“This scent was crafted to make a statement — to achieve this I added a bouquet of floralcy to amplify the sensuality and contrasted that with addictive juicy notes and upbeat mix of sweet coconut-vanilla and creamy woods,” Cassar said.

Hilton threw herself into the fragrance industry with Parlux in 2004 with her debut perfume “Paris Hilton For Women”. She has since amassed a scent portfolio that has achieved sales of more than $2 billion, spanning perfumes for men and women such as “Heiress by Paris Hilton for Women”, “Heir by Paris Hilton for Men” and the “Paris Hilton Passport Collection for Women”.

Last year, she added to her empire with “Platinum Rush”, the third addition to her “Rush” perfume collection. The star also rolled out a four-piece skincare line called “ProD.N.A.” in 2018. RGA/JB


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