First collaboration for Will Smith with a Japanese fashion brand

September 13th, 2019

Last  6th September 2019, celebrating the brand’s 70th anniversary, Onitsuka Tiger will release a movie featuring Will Smith as the brand’s collaboration partner.

In the collaboration movie, Will Smith wears a tracksuit in Onitsuka Tiger’s signature yellow, and MEXICO 66™ SD sneakers, which have been very well received for their comfortable fit since their release. Will Smith will dynamically express the fashionability and functionality of Onitsuka Tiger, a uniquely Japanese brand.

Will Smith is actively engaged in various projects such as those addressing environmental issues, having global, borderless influence on women and men of all ages via social media with his unique sense of humor and international awareness. And Onitsuka Tiger also strives to be a brand that provides Japanese technology and craftsmanship to the world via product design, making social contributions, and at the same time a brand that is more social media-friendly. Feeling this strong affinity, we decided to start this collaboration project.

This special collaboration movie has been published exclusively on social media, including Will Smith’s official account and Onitsuka Tiger’s official account and website.

Onitsuka Tiger x Will Smith

A global collaboration social media film featuring Will Smith.#ONITSUKATIGER #WillSmith

Onitsuka Tiger 发布于 2019年9月6日周五


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