“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” ― Buckminster Fuller
This was the premise why 30-year-old millennial businessman Ralph Layco initiated the idea of building a school for passionate Filipinos, dubbed as “The New Bold University.”
Building his own personal care business from the scratch in his hometown, Layco exactly knows that being passionate on what he does made him standout. He was aware from the very beginning that he is on the sexy side of entrepreneurship – marketing. Thus, he serves as Chief Marketing Officer of SAM Asia Holdings, a company he founded, and a marketing consultant for private firms and government agencies.
Layco can be considered as one of the most decorated young marketeers in the country. He’s best known in his work as a cultural provocateur in the southern Philippines having renamed an entire region, Soccsskargen to SOX and branding the biggest beach festival in the country, SarBay Fest. These efforts were paid off as Asia Marketing Federation awarded Layco the Asia YWN Marketing Excellence Award for the Category of “Asia’s Top Outstanding Youth Marketeer of the Year” in Kuala Lumpur, Malaysia early this year.
This July 1-6, fresh from his achievement in the intentional scene, Layco embarks on a mission to fuel dreams and passions of Filipinos through his project called “The New Bold University” (NBU).
NBU is an ambitious attempt to reinvent education one step at a time. It is a 6-day transformational learning to help professionals, artists, freelancers, and aspiring entrepreneurs get their passions and big ideas into a business and life they wanted to live.
He envisions to change the typical four-year college bubble into a one-week crash course every year. He said “education is a lifelong pursuit. Why should it end in college? We go back to school one week every year and practice what we’ve learned the entire year
It will serve as an ecosystem of amazing workshops, talks, and seminars, plus powerful networking opportunities and parties that will equip participants on how to be human, how to live fully and how to express their gifts sustainably.
“Our goal is to make the individual fundamentally more conscious, more inspired, more sustainable and more motivated to create change in the changing times,” Layco explained.
NBU speakers and mentors will compose of founders, CEOs and award-winning changemakers including Celebrity Hero Angeles who will talk about his journey as multi-potentialite, Forbes 30 under 30 awardee & MyKuya Founder Shahab Shabibi, International Viral CEO Charity Delmo, The Dessert Museum and Inflatable Island President Lance Tan among others.
Ultimately, the pop-up campus is designed and curated for transformation, not incremental learning. Ralph said, “If we turn on their intellectual curiosities, they will be ultimately changemakers who are not accepting the status quo and will find ways to solve problems with more courage”
“Imagine seeing more opportunities on how your passions can have legs and be an actual business so you can have a sustainable life and an opportunity to impact others! And it’s for all ages!” he added.
Here’s the good news. There’s an early bird rate for the first 40 attendees. Visit www.newboldu.com/apply today to enroll yourself and start creating an impact!
For more information, check out their Facebook page at https://www.facebook.com/pg/thenewboldorg.