American airline United Airlines has hired Spider-Man to star in its latest in-flight safety video, a four-minute “mini-drama” with cameos from the upcoming film’s real stars.
The promotional movie tie-in extends on the airline’s partnership with Sony Pictures and informs passengers about in-flight safety rules through a storyline of Spidey catching the bad guys: the classic villains robbing a corner store scenario.
Alongside the web-slinging hero, the video also stars Jacob Batalon, who plays Peter Parker’s best friend Ned in the upcoming “Spider-Man: Far From Home” film, Tony Revolori, who plays Eugene “Flash” Thompson, and United CEO Oscar Munoz.
Business class passengers will also receive Spider-Man-themed amenity kits full of branded products like eye masks, socks, tissues, ear plugs, toothbrush, pen and luxury skincare products.
It’s become common practice for airlines and movie studios to collaborate on in-flight safety videos or themed liveries. Air New Zealand has created in-flight videos and repainted its aircraft in collaboration with Peter Jackson’s “Lord of the Rings” trilogy and “The Hobbit”, while Japan’s ANA also repainted its aircraft ahead of the release of “Star Wars: The Force Awakens”.
“Spider-Man: Far From Home” hits theaters in North America July 22. RGA/JB