WATCH: The Fluff Challenge is simply making our lives better

July 03rd, 2018
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Whether or not you have your own doggos in your house or you just can’t complete your day without seeing dog photos, the Fluff Challenge is surely one that can instantly make you happier!

Also known as “What The Fluff,” the Fluff Challenge is when pet owners trick the fluff out of their pets by repeatedly pulling a blanket up and down, until the owners disappear behind the blanket, and the pets are left confused (and even concerned) about where their parents went.

Enjoy these video compilations:

Over 10,000 videos have been posted on Instagram with the hashtag #WhatTheFluffChallenge.

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Bear and Momo do the What The Fluff Challenge (sound on)! 🐻🐶

A post shared by Loki, Bear, & Momo (@lokistagram) on

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Omg hey where did mom go?😂❤ #WhatTheFluffChallenge #Akita #marinecorps #dog #cuteness #animali #dogstagram Via @tamara_lamra

A post shared by Cutest Paws On Instagram 🐶 (@pawcious) on

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Challenge accepted! #whatthefluffchallenge #corgi

A post shared by Chester & Willow the Corgis (@chestermeetswillow) on

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#whatthefluff 🤯 🐶

A post shared by 💗Adley💗 (@adley_the_goldengirl) on

You’re welcome. InqPOP!/Bea Constantino

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