MANILA, PHILIPPINES, 24th APRIL 2018: ZALORA, Asia’s Online Fashion Destination, today announced its continued partnership with iconic American brand, Abercrombie & Fitch (NYSE: ANF). For one month this spring, customers in the metro area will be able to discover and shop the brand’s latest collections through the fourth installment of the ZALORA Pop Up Store in the heart of Greenbelt, Ayala Malls in Makati City. The Mall, one of the Philippines’ premiere shopping destinations with over 300 stores, will be home to the first ever Abercrombie & Fitch retail availability in the Philippines.
The casual luxury brand will debut on Wednesday, 25th April at the ZALORA Pop Up Store with its latest Spring and Summer collections for men and women. Known for its effortless American style, Abercrombie & Fitch has over 125 years of experience designing timeless, well-made clothing and delivering an exceptional customer experience. The brand launched on ZALORA.com in the summer of 2017, reaching the sites 9.4 million monthly visitors from the Philippines; this summer it will bring its product to life in a physical store setting.
The ZALORA Pop-Up Store will offer customers the engagement of a physical store environment, while also providing the ease and convenience of online shopping in one innovative space. The pop-up design, inspired by the Abercrombie & Fitch prototype store, is 575 sq. foot, with floor to ceiling windows.
Paulo Campos III, ZALORA Philippines CEO and Founder, said, “We’re excited to be the first to bring Abercrombie & Fitch to the Filipino market, not just online but now offline through our ZALORA Pop Up Store. We always aim to delight our customers with access to the latest trends and the best brands, and are relentless in our drive to keep pace with the way consumers and their shopping habits are evolving. The ZALORA Pop-Up Store, allows us to expand the touch points with our customers by creating a more convenient, personalized and one-of- a-kind shopping experience.”
Stacia Andersen, President of Abercrombie & Fitch and abercrombie kids, said, “At Abercrombie & Fitch we are focused on delivering a seamless, customer first experience, across all our platforms. We are excited to further our partnership with ZALORA by collaborating on this innovative pop up. It will provide an innovative brand experience for our global customer.”
The ZALORA Pop Up Store will be open for one month until May 18, 2018, from 11am to 9pm at Greenbelt 5, Fountain Area and can be ordered online at www.zalora.com.ph/abercrombie-fitch/. Prices start at Php 1,399 for men’s apparel and Php for Php 1,599 for women’s apparel.
ADVT
