Gap launches its newest community-driven denim initiative.
MANILA, Philippines – June 20, 2017 – Gap introduces Recycle Your Blues, a denim drive campaign that invites everyone to donate any old pair of denim jeans at their nearest Gap store. Upon donation, participants receive a 40% off voucher for their next denim purchase. The campaign will launch on June 20, 2017 and run through August 31, 2017.
Shaping the world one denim at a time
Gap believes that one pair of denim jeans can do a world of good to someone in need. All donations to Recycle Your Blues will benefit Hands On Manila, a volunteering organization committed to empowering individuals to act as citizens and realize their ability to contribute to the community. Hands On Manila will not only be using the denim for donations, but also in creating a livelihood program which aims to teach the urban poor how they can recycle old jeans. Through Gap and Hands On Manila, everyone gets an opportunity to connect and become contributing members of the Filipino community by the simple act of donating their denim jeans.
Elevated American Style
Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style. Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes. From fashionably distressed to slim to classic fit, Gap jeans are available across many fits, styles, washes and sizes. Customers are sure to find a pair (or multiple) that are comfortable, stylish and flattering. There’s nothing more all-American than Gap’s classic, contemporary jeans paired with a polo shirt, sweater, or blouse, and as a family favorite of mom, dad, daughter or son, there is a match for every style.
About Hands On Manila
Hands On Manila, introduced and developed by the Hands On Network, was established in August 2001 as the pioneering Hands On Network affiliate in the Asia Pacific Region. Founded in 1992, the Hands on Network is an innovative alliance of volunteer organizations and has successfully implemented their method in various American cities. Their flexibility model for volunteer service allows its members to incorporate volunteering into their day-to-day schedules.
Beneficiaries of Hands On Manila
FCED (Families & Children for Empowerment & Development) Foundation provides assistance to poor urban families through livelihood projects, micro-finance training, education, and values reorientation in the communities where they live.