In the ever-evolving world of TikTok trends, a new phrase has taken center stage: ‘very demure’ and ‘very mindful.’ Over the past few days, this trend has been circulating rapidly across the platform, thanks to TikTok creator Jools Lebron, who has captured the essence of being demure in her viral videos.
Jools Lebron explained that being demure is all about being mindful, cutesy, and not doing too much. Her videos emphasize moving with grace and maintaining a presentable demeanor—qualities that have resonated with TikTok users. She highlights the many ways to embody this mindset, using terms like “mindful,” “cutesy,” “sweetsy,” and “considerate” to describe the essence of being demure.
The ‘very demure’ trend exploded on TikTok this month after an August 2 video from Jools Lebron went viral. In the video, Lebron shared a tip for eliminating a white mustache caused by makeup mixing with sweat, ending with the now-iconic phrase, “Very demure.”
@joolieannie #fyp #demure @OAKCHA @Paul | Fragrance Influencer ♬ original sound – Jools Lebron
Just three days later, Lebron posted another video, focusing on how to be “demure and modest and respectful at the workplace.” This video gained more than 17 million views and nearly 2 million likes, skyrocketing Lebron’s TikTok following to over 1.4 million. In the video, she states, “See how I look very presentable? The way I came to the interview is the way I go to the job. I’m very modest, I’m very mindful.”
@joolieannie #fyp #demure ♬ original sound – Jools Lebron
The internet has been swarmed with content creators, using the phrases ‘very demure’ and ‘very mindful’ in various contexts. These creators are inspiring audiences to move with elegance and act demurely, whether at work or in everyday life.
Other TikTokers are now adopting the ‘very demure, very mindful’ mindset while eating, meaning they focus on eating neatly and ensuring the ingredients stay intact by taking gentle, deliberate bites.
@emiliekiser this had me rolling hahahaha😭😂 very midfullllll #dayinmylife #momsoftiktok #comedy #relatable #demure #verydemure #midful #youngmom #justgirlythings ♬ original sound – 2poor4prada ☆ﾟ.*･｡ﾟ
@danifoodieph ✨very demure, very mindful✨ #fyp #demure #mindful ♬ original sound – 2poor4prada ☆ﾟ.*･｡ﾟ
@2poor4prada #demure #mindful @Jools Lebron ♬ original sound – 2poor4prada ☆ﾟ.*･｡ﾟ
Some are applying the concept to makeup, meaning they do it neatly and with precision.
@meicrosoft very #demure , very mindful sound: @Jools Lebron #avantgardemakeup #clownmakeup #editorialmakeup ♬ original sound – Jools Lebron
@aresthedoberman very demure, very cutesy! #doberman #dobermanpinscher #dogsoftiktok #dobermanpuppy #demure ♬ original sound – Jools Lebron
@bobthedragqueen @Jools Lebron ♬ original sound – Jools Lebron
Warner Bros also posted a TikTok video featuring Jenna Ortega, star of the upcoming Beetlejuice movie, showcasing her looking very demure and very mindful.
Even President Nadine Lustre has joined in on the trend!
@jellyeugeniodemure and mindful♬ original sound – Jools Lebron
Others are also commenting under videos that demonstrate the ‘very demure, very mindful’ act, turning it into an inside joke for those who are chronically online. So, what about you? How are you embodying ‘very demure’ and ‘very mindful’ in your daily life?
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