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HIGHLIGHT now owns the trademark rights to their previous group name, BEAST

Finally, after 8 years, HIGHLIGHT now owns the rights to their former group name, BEAST.

The news was shared by Around Us Entertainment, HIGHLIGHT’s agency, in a press release posted on April 2, 2024. In the statement, Around Us Entertainment said that they “smoothly completed the mutual agreement regarding the use of the trademark for BEAST” with Cube Entertainment.

Cube Entertainment was formerly reported to have rights to the name “BEAST” until 2026 and was said to also have the right to renew its ownership after that same year.

They also added, “Regardless of the group name they promote under, it feels new to be able to showcase the group name BEAST. We hope that this becomes a meaningful gift to HIGHLIGHT fans for their 15th debut anniversary.” The agency also stated that HIGHLIGHT will still be promoted under its current name.

HIGHLIGHT, formerly known as BEAST, debuted as a 6-member boy group under CUBE Entertainment in October 2009 with the EP “Beast Is the B2ST.”

Following the expiration of their exclusive contracts with CUBE Entertainment in 2016, BEAST re-debuted as HIGHLIGHT under the agency Around Us Entertainment, which was founded by the members of the group—Yoon Doo-joon, Yang Yo-sseob, Lee Gi-kwang, Song Dong-woon, and Yong Jun-hyung.

HIGHLIGHT now owns the trademark rights for their previous group name, BEAST
Photo Credit: HIGHLIGHT

In 2016, Jang Hyun-seung withdrew BEAST after citing differences in the music styles between him and the other members and debuted as a solo artist under CUBE Entertainment. In 2019, Yong Jun-hyung announced his departure from HIGHLIGHT after being involved in the “Burning Sun scandal.”

Most recently on March 11, 2024, HIGHLIGHT released their 5th mini album “SWITCH ON,” with its lead single “BODY.” On May 10-12, 2024, HIGHLIGHT will hold a concert titled “Lights Go On, Again” at the KSPO Dome in Seoul, as part of the 15th debut anniversary celebrations.

LIGHT, HIGHLIGHT’s fandom, couldn’t help but express their joy over the news, as BEAST had “gone through so much” and that their old name is rightfully theirs.


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