About POP!

POP! is INQUIRER.net’s premier pop culture channel, delivering the latest news in the realm of pop culture, internet culture, social issues, and everything fun, weird, and wired. It is also home to POP! Sessions and POP! Hangout,
OG online entertainment programs in the
Philippines (streaming since 2015).

As the go-to destination for all things ‘in the now’, POP! features and curates the best relevant content for its young audience. It is also a strong advocate of fairness and truth in storytelling.

POP! is operated by INQUIRER.net’s award-winning native advertising team, BrandRoom.

Contact Us

Email us at [email protected]


MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

Girl in a jacket

‘Actor Taehyung’ returns as he joins IU in a heartbreaking MV for ‘Love wins all’

IU is back and has managed to bring fans to tears after the K-pop soloist officially released the highly anticipated music video for her upcoming single “Love wins all” featuring BTS’ V!

Directed by Concrete Utopia director Um Tae Hwa, the music video for “Love wins all” depicts the tragic tale of a couple on the run as they struggle to survive in a post-apocalyptic world.

With over five minutes, the video portrays two characters seeking to run away from a cube-shaped object. Eventually, the two seek safety in an abandoned building where they discover a camera that seems to capture their imaginations of living a happy life by eating delicious meals and dressing elegantly for a wedding. But the beautiful moments are short-lived as the cube found the two holding each other passionately, seizing them to exist.

The song was originally titled ‘Love wins,’ but was changed due to the backlash it received, as many believed that the phrase is affiliated with the LGBTQIA+ rights movement. The singer-songwriter’s agency, EDAM Entertainment, officially announced the new title in a news release.

“We decided to change the title to respect and support everyone who loves in their various ways, and we accept the opinions of those who express concerns that precious messages might be blurred due to the title,” the agency stated.

“We would like to inform you that the title of IU’s prerelease song ‘Love wins,’ to be released on Jan. 24 at 6 p.m., is changed to ‘Love wins all’ as of today. We deeply hope that the original message of the song is delivered without leaving any scars on anyone,” they added.

Despite the issues that arose, the short yet sentimental track’s release elicited emotions from fans.

ARMYs also celebrated upon seeing V acting again after a few years. The K-pop idol debuted as an actor back in 2016, portraying Han Sung in “Hwarang: The Poet Warrior Youth.”

Some expressed how the music video made their hearts ache as the two phenoms conveyed strong personas in a not-so-happy ending story.

Of course, other fans didn’t fail to notice the chemistry between the two, excitingly shipping them.

Some are even tweeting their hearts out as they hope for the K-drama industry to plot a new project for IU and V, as the latter portrayed their characters on a different level.

This is not the first time that IU collaborated with a BTS member. She worked with Suga for ‘eight’ in 2020 and ‘People Pt. 2’ in 2023.

IU is set to embark on her ‘H.E.R’ world tour in March, which will stop in 17 cities around the globe, including the Philippines on June 1.


Other POP! stories that you might like:

SEVENTEEN’s Mingyu reveals what his mother did when he was 15 after finding it tough to raise him

Filo NCTzen fights back against ‘disrespectful & violent’ foreign fans at recent NCT 127 PH concert

HyunA faces immense backlash following her new relationship announcement

Filo Carat reportedly ‘clashes’ with Chinese Carats during SEVENTEEN’s ‘Follow’ Tour in PH

Popular TikToker FynestChina turns down challenge for the first time, drops truth bombs instead


Related Stories

Popping on POP!