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MRP Building, Mola Corner Pasong Tirad Streets, Brgy La Paz, Makati City

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Get ready for an ‘AweSM’ Sinulog Experience at SM City Cebu

Celebrate Sinulog, the country’s grandest festival, at your favorite SM City Cebu. Immerse yourself in the excitement of festive events at the core of the Sinulog Festival this month of January.

Sinulog SM City Cebu

The Sinulog Festival in Cebu is a vibrant and deeply-rooted religious celebration that traces its origins to the Feast of the Sto. Nino. 

SM City Cebu offer a vibrant and culturally rich experience for both locals and tourists this Sinulog 2024


To start off the celebration, SM City Cebu and Ramon Aboitiz Foundation, Inc. present the Treasures of Devotion, a virtual exhibition of religious objects or objects of devotion. Through photo and video documentation, the religious objects found in diocesan and parish museums and private collections in Cebu were catalogued, unearthing layers of memories and experiences accrued by generations of believers and discovering stories of faith and devotion as shown, shaped, and sustained by these religious artifacts.  The exhibition is located at the first level of the North Wing, and is ongoing until January 31.


Sinulog SM City Cebu

Celebrate Sinulog in bold and vibrant hues! Islands Souvenirs’ Cut & Style at SM City Cebu invite you to explore their Sinulog Merch pop-up store for the best fusion of tradition and contemporary style this year. Check-out the Cut & Style booth at the lower ground level of SM City Cebu. 


Sinulog SM City Cebu

Take a picture at SM City Cebu’s AweSM Sinulog Square installation located at the North Wing Atrium, and experience a haven of festivity, where tradition meets modern splash of colors and rhythms.


Food lovers check this out! Visit the StrEATs of Cebu booths where one can enjoy a gastronomic feast of Cebu’s lechon and other Cebu delicacies located at the lower ground level of the main mall.


Shoppers will also enjoy huge discounts and exciting promos in the Sinulog Sale from January 19 to 21. Get into the festive spirit with a great selection of sale items of up to 50% off mall wide.

And to complete the Sinulog experience, witness the AweSM Cebu Dance Parade around the mall from January 19-21 beginning at 10am.

Dive into the festive feels this Sinulog 2024 and experience an ultimate #AweSMFestival.

For more updates, checkout SM City Cebu (Official) on Facebook or Instagram.


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Award-winning in-house native advertising and creative agency of INQUIRER.net

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