SM Entertainment denies that they were made aware of Baekhyun’s newly established company

“Trust me and I trust you.” – Baekhyun

On August 8, 2023 at 3 A.M. KST, Baekhyun went on his personal Instagram and held a livestream to clarify rumors surrounding him about his contract with SM Ent. that were being made online.

One of the things he had revealed in his live was that he had founded a company named “One Signature” with his friend and EXO’s choreographer, Kasper. He said, “It’s a company I started with my friend Kasper at the thought of wanting to grow many good choreographers and dancers. It has yet to be made concrete, but I am researching a lot and trying different things to make good results with good purpose.” He also said that “One Signature” isn’t the final name of the company.

Towards the end of the live, Baekhyun apologized to EXO’s fans for making them go through a difficult time and stood firm about not tolerating those who are spreading malicious rumors. He had also said that SM Entertainment was in full support of his new endeavor. Baekhyun also hoped that his sincerity was “conveyed at least slightly.”

However, a day after Baekhyun’s live, SM Entertainment refuted Baekhyun’s claims and answered some questions that were still being asked about their resolved dispute with EXO’s Chen, Baekhyun, and Xiumin, and Baekhyun’s new album.

Their full statement is as reads (Soompi’s translation):

“1. Is [SM’s] contract with Chen, Baekhyun, and Xiumin ending?

2. Why did SM come to an agreement with Chen, Baekhyun, and Xiumin?

3. Following the end of their exclusive contracts, will Chen, Baekhyun, and Xiumin only be pursuing individual activities through their own corporation?

4. Was the company aware of Baekhyun’s new corporation called One Signature?

EXO-Ls still rally behind Baekhyun regardless of whatever SM Entertainment says, as this was the first time he (Baekhyun) had addressed something serious on his own. 

 

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