Twitter’s going through a whole makeover, and it’s all because of Elon Musk’s rebranding. It’s time for all of us to say goodbye to that iconic blue bird and say hello to the letter ‘X’.
Following a series of Tweets made on July 23, 2023, by X Corp. founder Elon Musk, changes to the popular social media platform were made live. According to Musk, “x.com now points to Twitter.com,” and that the new logo ‘X’ will be unveiled later on.
https://t.co/bOUOek5Cvy now points to https://t.co/AYBszklpkE.
Interim X logo goes live later today.
— Elon Musk (@elonmusk) July 23, 2023
— Elon Musk (@elonmusk) July 23, 2023
On the same day, Musk posted a photo of the X headquarters, where the social media platform’s newest logo was on display.
Our headquarters tonight pic.twitter.com/GO6yY8R7fO
— Elon Musk (@elonmusk) July 24, 2023
Twitter, or rather X CEO Linda Yaccarino, posted a series of Tweets (x’s now, apparently, but we’ll still call it Tweets) explaining the reasoning for this new change.
It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.
— Linda Yaccarino (@lindayaX) July 23, 2023
X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine.
— Linda Yaccarino (@lindayaX) July 23, 2023
For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting…
— Linda Yaccarino (@lindayaX) July 23, 2023
There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything. @elonmusk and I are looking forward to working with our teams and every single one of our partners to bring X to the world.
— Linda Yaccarino (@lindayaX) July 23, 2023
X is here! Let’s do this. pic.twitter.com/1VqEPlLchj
— Linda Yaccarino (@lindayaX) July 24, 2023
As of writing, the iconic Twitter bird has now been changed to the ‘X’ logo on the website. These changes have not yet been incorporated to the mobile app.
Reactions to this big change have been mostly in disbelief, as the iconic bird logo has been there since 2006. Some were of course, making light of the whole thing. Others were also comparing the new branding of the beloved bird app to a NSFW website, leading to a surge of hashtags related to it.
After 17 years, Twitter is officially rebranding to ‘X.’ pic.twitter.com/3U1qRLHSzq
— Pop Base (@PopBase) July 23, 2023
elon stop ruining twitter challenge
— ︎d (@venicebivch) July 23, 2023
rest well birdie 2006-2023 pic.twitter.com/t0N6adTu8C
— Madboy (@takecarehours) July 23, 2023
can someone PLEASE take his rights to the company away pic.twitter.com/0xMA6US8pN
— ☾ B.A.P 𖤓 (@celestifairy) July 23, 2023
my hood still calling it twitter
— Jeffery Perkins (@JefferyxBball) July 23, 2023
Definitely still twitter for me 🐣🐥
— Rabyaah Althaibani رابعة الذيباني 🗳️ (@rabyaahahmed) July 23, 2023
Elon Musk's new logo for Twitter's re-branding as "X App" is simply the capital X glyph from the font "Special Alphabets 4" from Monotype's Special Alphabets font family. pic.twitter.com/khKWBZNmBU
— Fontendo (Inactive／活動永久凍結) (@Fontendou) July 24, 2023
Elon Musk bought an unprofitable app whose most valuable property is the wide use of "tweet" and "retweet" as verbs
He's throwing that away specifically because he's had a fetish for naming literally anything "X dot com" since PayPal fired him and then changed their name in 2000 pic.twitter.com/5K8KsFiI5I
— Chris OIIey (@chrisoIIey) July 24, 2023
https://twitter.com/JUNlPER/status/1683363903130988544?s=20
Even putting aside the fact that these tweets are describing something that DOES NOT EXIST or make ANY sense; no one wants any of that, @lindayacc. Just get rid of the Nazis (including @elonmusk) and give people an edit button. Thanks. Also “X” is the dumbest name ever. pic.twitter.com/w91hJsjM2n
— Andrew—Author of America Rises On Substack (@AmoneyResists) July 24, 2023
X is the dumbest name in history.
We all know @elonmusk stole it from the Latinx community.
— AOC Press Release (parody) (@AOCpressTwo) July 24, 2023
which side you choosing twitter or X? #TwitterX #Barbie pic.twitter.com/ea2pvZVm4F
— KJ 🪐 (@K0ll3X) July 24, 2023
https://twitter.com/JUNlPER/status/1683499755681267712?s=20
PLEASE ELON, DON'T CHANGE THE LOGO TO X.
I BEG OF YOU. pic.twitter.com/EnFaQPXauG
— Mike27356894 (@Mike27356894) July 23, 2023
It’s called “Twitter” because you tweet out your thoughts like a bird chirping! It’s clever! What will posts be called on X? Will it still be called tweeting out? Also the new logo looks like a shady pron website. Or an error message when something doesn’t load lol https://t.co/ncdNkEyvtx
— Meg (they) (@meganroseruiz) July 23, 2023
What do you feel about this whole rebrand? Were you even ready to say goodbye to that little blue bird?
I’m just not ready to not call it the ‘Bird app’ anymore.
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