Music and podcast streaming app Spotify is considering adding full-length music videos to its app, according to a report by Bloomberg News.
The company is said to have begun talking to potential partners about the product, as sourced from an unnamed insider as the plan is still not authorized to share publicly.
The addition of the feature is reportedly a part of the company’s effort to compete with Alphabet Inc.’s YouTube and ByteDance Ltd.’s TikTok.
In 2015, YouTube released a music streaming service YouTube Music featuring full-length music videos of the songs and has also made podcasts available on the platform.
As such, Spotify’s move was to further establish the usage of videos on their app.
Spotify currently has a feature where an artist can upload a “canvas,” or a looping 10-second-long video, that will show on the screen while music is playing. The company also recently added a new feature called “clips” where an artist can communicate with their fans about their music in short videos under 30 seconds – similar to TikTok.
The company also altered its home screen to accommodate a slideshow-like type of content where a user can swipe through videos and preview the songs before committing to listening to them.
As such, Spotify just topped 100,000 video podcasts on the platform last June, showing the proliferation of video content on the platform.
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