With Ash Ketchum finally achieving his dream of becoming a Pokémon master, it appears that adults who still harbor the same aspiration will no longer be able to easily pursue it.
Pokemon cards, an important possession for any fan, are now only on sale for children, the right target audience. The Hareruya 2 store in Tokyo has started to impose an age-restricted sale of Pokemon cards. This means, that an adult who wishes to either buy in packs or batches won’t be served.
Customers of the store are mandated to present ID upon checking to determine how old they are, while wishing to take home Clay Burst and Snow Hazard booster packs. According to the store’s social media post, junior high school students or children younger are the only ones who are allowed to buy.
— 晴れる屋2 (アキバのポケカ専門店/ハレツー) (@hareruya2pokeca) May 1, 2023
The kids are only allowed to buy up to 10 packs a day so that no one will empty the shelves and the other kids will still be able to buy available stock.
Aside from keeping the adults’ consumption to give kids a chance of possessing, the store’s policy also prevents scalpers and resellers from buying the whole stock to sell it online at a hefty price.
According to a report, the store’s manager explained on a news site the reason behind their recent store policy.
“By allocating half our stock for general customers, shops can continue to sell to students and young children. Selling to children not only pleases them, but their parents as well,” they said.
“This method of sales enables us to satisfy the greatest number of customers when the items are in such limited supply,” they added.
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