It has been over six months since Elon Musk bought and took over Twitter. On May 12, he announced that Linda Yaccarino would be the new CEO to head the social media platform.
Yaccarino will be in charge of the business operations of the site, an aspect that has been facing challenges in generating money. The new CEO used to work for NBCUniversal as the head of its advertising.
For $44 billion, Musk bought the Bird app last year. The billionaire also owns other companies aside from Twitter, like SpaceX and Tesla. It was said that he was searching for another person to lead the social media platform in order to redirect his concentration to his other businesses.
In a tweet, Musk said that while Yaccarino will focus on the business operations of the platform, he will transition and concentrate on its product design and new technology. “Looking forward to working with Linda to transform this platform into X, the everything app,” he wrote.
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023
Yaccarino is set to start in six weeks, as per Musk.
In a quote retweet, the new CEO thanked Elon Musk and said that she is excited to work for the platform. “I’ve long been inspired by your vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together,” Yaccarino wrote.
— Linda Yaccarino (@lindayacc) May 13, 2023
After seeing new followers, Yaccarino said in another tweet that she may not be as prolific as Musk yet, but she is committed to Twitter’s future.
“Your feedback is VITAL to that future. I’m here for all of it,” Yaccarino stated. “Let’s keep the conversation going and build Twitter 2.0 together.”
In terms of her background and work, Yaccarino is known for her collaborations with major brands. Yaccarino used to work for Turner Entertainment for 15 years before she began working at NBCUniversal.
Aside from this, she has also been said to have established relationships with other well-known companies such as YouTube, Snapchat, and Apple News.
As Yaccarino left NBCUniversal, the company announced that Mark Marshall, who was the president of advertising sales and client partnerships, was appointed as the interim chairman for the company’s advertising and partnership group.
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