With billions of videos shared and viewed across its platform every month, Tiktok strives to make sure that everyone feels safe, which is why it recently launched the new Brand Safety Center—a resource page designed to showcase Tiktok’s efforts and commitment to becoming the safest, most trusted entertainment platform for people and brands across Southeast Asia and the rest of the world.
The Brand Safety Center will serve as a central hub for all insights, articles, partnerships, and other information related to brand safety and transparency at TikTok. The site is divided into six major sections: Our Mission, Latest Announcements, Partnerships & Certifications, Transparency, Success Stories, and Watch & Learn.
TikTok’s dedication to community safety includes an array of updated policies, products and initiatives that reflect an ongoing dedication to the safety of the TikTok community. These efforts include: age appropriate privacy and safety settings, tools to promote kindness and combat bullying, curbing the spread of misinformation, and proactive campaigns to promote awareness around online bullying.
The platform also expanded its offerings to advertisers that help ensure branded content shows up next to safe and suitable user videos. It now offers leading brand safety solutions for advertisers on TikTok: the TikTok Inventory Filter, and a post-bid solution from Zefr for all Southeast Asia markets including Indonesia, Vietnam, Philippines, Malaysia, Singapore, Thailand, and pre-bid solutions from OpenSlate in Indonesia.
Tiktok also seeks to be the most transparent and accountable company in the industry with deeper insights into operations in Southeast Asia and the rest of the world. To keep the community informed about the steps the company takes to keep the community safe, Tiktok launched its first two quarterly Community Guidelines Enforcement Reports earlier in 2021 and updates to the community guidelines just this year. These reports bring visibility to the content and accounts removed for violating Community Guidelines, as well as insights into the volume of fake activity stopped or removed to preserve authenticity on TikTok.
It also announced the establishment of a new physical Transparency and Accountability Center in Ireland, adding to existing centers in Los Angeles and Washington DC, where it continues to host virtual tours. Finally, Tiktok revamped the Transparency Center on its website to keep the community informed of its efforts in the space.
The launch of the new Brand Safety Center is just the latest step in Tiktok’s ongoing journey to become the world’s safest platform for brands and its customers. Over the next year, Tiktok is looking into expanding partnerships and solutions into new markets; work alongside industry groups to set definitions and standards for critical brand safety issues, such as misinformation and ad adjacency; support TikTok creators and brands working together to tell their stories in authentic and safe ways; enable small and medium-sized businesses to make informed decisions to keep their brands safe; and adapt and expand solutions to match new product innovations.