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It’s time to say bye to Fleets: Twitter’s most questionable feature to date

Well, that was good as it lasted. (I guess?)

Fleets, Twitter’s Instagram Story-like feature, has been removed from the popular social media platform on August 3, 2021. This was formally announced by Twitter Consumer Product Head Ilya Brown in a Twitter Blog post last July 14, 2021, where they mentioned that the reception received by the feature was not what they had hoped. 

Fleets was created by Twitter to encourage people who are shy to “join the conversation” on the social media platform and for them to express their fleeting thoughts through a “low-pressure” and “ephemeral” manner. This feature had only been released last November 2020—8 months ago. 

In summary or TL;DR, here are the reasons why Twitter decided to drop Fleets:

  • Most of the people who used Fleets are the people who are already active on Twitter. 
  • Most of the Fleets include media like images and videos. 
  • The space where Fleets was found to be convenient enough to highlight what’s currently happening, which is where people can find Twitter Spaces in the future. 
  • They recently concluded a full-screen vertical ads format test on Fleets, and will be using their findings on future updates. 

Ilya Brown also said that Twitter will be focusing on creating other ways for people to interact on the platform. 

While Fleets was a good feature that was just like Instagram and Facebook’s Stories feature, it wasn’t as remarkable as their Spaces feature. In fact, it didn’t receive much attention—until its final hours. 

Twitter’s Tweet about the demise of Fleets turned out to be iconic, with the caption “we’re sorry or you’re welcome” becoming a quote on a hoodie they made. 


Here are some Twitter users’ reactions to Twitter pulling the plug on Fleets. 



RIP Fleets. Now, can Twitter bring out the codes for an “Edit Tweet” feature, please? 


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Mix & match to create a Twitter mood board based on your zodiac big three

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