Singapore electronic producer Eve Alai links up with dark pop songstress Naomi G on a crossover track about the dark side of losing ourselves in the new digital age. ‘Who? (Ah Vi)’ is what you get when house music collides with the brooding, more ethereal end of pop music.
A confident attempt to flood the virtual clubs with smoke-and-lasers treatment, the thumping pop banger touches on controversial topics that don’t normally permeate contemporary dance music. “Although the song deals with something dark, it holds the positive message of breaking out of technology addiction in order to explore one’s full potential mentally, spiritually, physically and emotionally,” Eve Alai explains.
As expected, Naomi’s vocals stand out on this propulsive track, losing herself in the digital sheen while reclaiming her agency to speak out about the things that matter to her. “Also, Naomi’s voice isn’t the usual type of voice you hear on a dance record,” Eve Alai adds. “I am happy to be pushing the envelope in terms of my sonic palette.”
Originally from Sri Lanka, Eve Alai completed his degree in music at LASALLE College of the Arts, Singapore. His 6-track debut EP will be released in 2021, and Naomi G’s debut EP is also scheduled for 2021.
Listen to For Life via Umami Records:
https://www.umamirecords.sg/for-life/
ADVT.
